Five Proven Pricing Models for Reselling Soft Skills eLearning
- LMSPortals
- 23 hours ago
- 6 min read
Reselling soft skills eLearning isn’t just about licensing content—it’s about crafting a smart, scalable pricing strategy that maximizes value for your clients and revenue for you. Whether you’re an LMS provider, training consultancy, or L&D entrepreneur, offering soft skills training via a multi-tenant LMS opens up enormous potential.
But to unlock that potential, you need the right pricing model.
In this article, we break down five proven pricing models used by successful soft skills eLearning resellers. We’ll also explain why multi-tenant LMS architecture makes this business model scalable and efficient, and how to leverage a ready-made soft skills library to jumpstart your offering with zero content creation time.
The Power of Soft Skills Training
Before jumping into pricing models, let’s set the stage.
Soft skills—communication, leadership, emotional intelligence, time management—are increasingly seen as essential, not optional. According to LinkedIn's Workplace Learning Report, soft skills top the list of priorities for corporate training programs across industries.
What does this mean for resellers? Demand is high, content needs are broad, and most organizations don’t have the time or expertise to build quality soft skills training from scratch.
That’s where you come in.
Why Use a Multi-Tenant LMS for Reselling?
A multi-tenant LMS allows you to manage multiple clients (or “tenants”) from a single platform, each with their own branded portal, user base, and data—all while maintaining centralized control.
Here’s why it’s the perfect setup for reselling soft skills training:
1. Scale Fast Without Extra Overhead
You don’t need to spin up a new LMS instance for every client. One core system serves multiple clients, each with isolated data and user experiences.
2. Custom Branding for Each Client
Deliver a white-labeled experience to every organization. Each tenant can have their own logos, domain, and UI colors—instantly boosting your value as a provider.
3. Centralized Content Management
Upload once, deploy everywhere. You can assign courses from your central content library to any tenant in seconds.
4. Easy User and License Management
Track enrollments, progress, completions, and license usage per client—all in one admin dashboard.
5. Cost-Efficient Delivery
You reduce infrastructure, support, and operational costs. That translates to better margins and more competitive pricing for your clients.
Leveraging a Ready-Made Soft Skills Library
Creating high-quality, instructionally-sound, SCORM-compliant soft skills courses takes time and expertise. The smarter route: resell from a prebuilt soft skills library.
Here’s how that helps:
Instant Time-to-Market: Start selling immediately—no content creation delays.
Broad Coverage: Cover dozens of in-demand topics like conflict resolution, customer service, leadership, and workplace communication.
High Production Quality: Professionally narrated, interactive courses with assessments, scenarios, and certifications.
Ongoing Updates: Libraries are typically maintained by experts, so you don’t need to worry about keeping content current.
Scalability: Courses can be reused across clients without extra effort.
Many LMS platforms with multi-tenant features already offer integration with such content libraries, allowing you to browse, assign, and report on usage across clients in real time.
Five Proven Pricing Models for Reselling Soft Skills eLearning
Now let’s talk money.
The pricing model you choose can make or break your eLearning business. Below are five proven approaches—each with its own advantages, trade-offs, and ideal use cases.
1. Per-User Subscription (Per Seat, Per Year)
How it works: Clients pay an annual or monthly fee for each learner they enroll. The fee gives each user unlimited access to a course catalog or selected courses.
Best for:
Small to mid-sized organizations with consistent training needs
Clients who want predictable costs
Ongoing training programs
Pros:
Predictable recurring revenue
Easy for clients to budget
Encourages long-term relationships
Cons:
Requires accurate user forecasting
Can lead to unused licenses if not managed well
Pricing Example:$99 per user per year for access to 30 soft skills courses.
2. Course Bundle Pricing (One-Time or Subscription)
How it works :You group courses into themed bundles (e.g., “Leadership Essentials,” “Customer Service Toolkit”) and sell them as packages, either as one-time purchases or subscriptions.
Best for:
Clients with specific training goals or role-based needs
Marketing course bundles to niche verticals
Pros:
Easy to market and sell
Higher perceived value than standalone courses
Great for tiered pricing (Basic / Pro / Premium)
Cons:
May limit flexibility if clients want to mix-and-match courses
Pricing Example:
One-time fee: $199 per user for the “Leadership Mastery” bundle (8 courses)
Subscription: $29/month per user for access to any one of five bundles
3. Pay-Per-Use (On-Demand Access)
How it works: Clients only pay when a user starts a course. This model tracks consumption, not enrollment.
Best for:
Organizations with unpredictable training volume
Clients skeptical about up-front commitments
Training consultants offering ad-hoc training
Pros:
Low barrier to entry
Highly flexible for clients
Easy to track profitability per course
Cons:
Revenue is less predictable
Requires strong usage tracking and reporting tools
Pricing Example:$25 per course launch per user
4. Enterprise Licensing (Flat-Rate Access)
How it works: You offer a flat fee for unlimited access to a library or set of courses, often with a user cap or tiered structure based on company size.
Best for:
Larger clients with high training volumes
Clients with internal L&D teams needing autonomy
Multi-year deals
Pros:
Big-ticket sales
High margins at scale
Incentivizes maximum usage
Cons:
Requires careful license terms and fair use clauses
High support expectations from large clients
Pricing Example:$10,000/year for up to 500 users with unlimited access to the full soft skills library
5. Value-Based Pricing (Custom or Outcome-Oriented)
How it works: Price is based on the value delivered to the client—such as improved employee performance, reduced turnover, or faster onboarding.
Best for:
High-impact training programs (e.g., executive coaching)
Clients measuring ROI closely
Pros:
Can command premium pricing
Aligns your success with client outcomes
Differentiates you from commoditized content providers
Cons:
Complex to negotiate and quantify
Long sales cycle
May require pilot programs and testimonials
Pricing Example:$25,000/year to reduce customer service turnover by 15% with tailored training + quarterly workshops
Bonus: Tiered Pricing or Hybrid Models
Many successful resellers combine pricing models to serve a wider range of clients. For example:
Per-user subscription for SMBs
Enterprise license for large clients
Pay-per-use option for freelance trainers or consultants
You can also offer tiered plans:
Basic Plan: Limited course access, self-paced only
Pro Plan: Full library, admin tools, certificates
Enterprise Plan: Includes instructor support, reports, and custom branding
How to Pick the Right Pricing Model
Ask yourself these questions:
Who is my target client? SMBs need flexibility; enterprises want scale and control.
What’s their preferred buying model? Some clients want flat rates; others only want to pay when they use something.
How frequently will users train? Daily usage? Quarterly refreshers? This affects ROI and perceived value.
How do I manage licenses and usage? A multi-tenant LMS with real-time reporting is key to tracking and scaling.
Can I upsell or cross-sell? Offer new bundles, advanced courses, or consulting add-ons to grow revenue.
Final Thoughts
Reselling soft skills eLearning is one of the most lucrative opportunities in the digital training space—if you package and price it right.
With a multi-tenant LMS, you can scale effortlessly while giving each client a personalized experience. And by leveraging a ready-made soft skills library, you eliminate the burden of content creation and focus on what really matters: sales, service, and outcomes.
Whether you go with per-user pricing, pay-per-use, bundles, or enterprise licensing, the key is to stay flexible, test your market, and adjust as you grow. The best pricing model is the one that delivers clear value to your clients and sustainable profit to your business.
About LMS Portals
At LMS Portals, we provide our clients and partners with a mobile-responsive, SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.
The system includes built-in, SCORM-compliant rapid course development software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily.
We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.
If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.
Together, these features make LMS Portals the ideal SaaS-based eLearning platform for our clients and our Reseller partners.
Contact us today to get started or visit our Partner Program pages