Updated: Mar 25
Product training is a process of educating employees about the products and services offered by a company. It involves teaching employees about the features, benefits, and uses of the products and services they will be selling or supporting. The training can be delivered through various methods such as classroom sessions, online training modules, webinars, videos, or hands-on training.
The primary goal of product training is to provide employees with the knowledge and skills they need to sell or support the products effectively. This includes understanding the product's unique selling points, how to use it, and how to communicate its value to potential customers.
Product training can be tailored to different types of employees, such as sales representatives, customer service agents, or technical support staff, and can be customized to fit the specific products and services offered by the company.
The Elements of an Effective Product Training Program
An effective product training program should have the following elements:
Clear Learning Objectives: The training program should have specific and measurable learning objectives. These objectives should outline what employees will learn, why it's important, and how they will apply this knowledge to their jobs.
Engaging Content: The content should be presented in a way that is engaging and interactive. This can include videos, animations, case studies, and quizzes. The training should also be available in different formats to accommodate different learning styles.
Appropriate Duration: The training program should be long enough to cover all the necessary information but not too long that it becomes tedious. A well-planned program should be concise, yet comprehensive.
Relevant to the Audience: The training program should be relevant to the audience's job responsibilities and the products or services they will be working with. It should address their specific needs and challenges.
Clear and Consistent Messaging: The training program should have a clear and consistent message that aligns with the company's brand and values. The messaging should also be consistent across all training materials and channels.
Feedback and Assessment: The training program should include opportunities for employees to provide feedback and for trainers to assess their understanding of the material. This can be done through quizzes, assessments, or interactive exercises.
Ongoing Support: The training program should be supported with ongoing resources and support to reinforce learning and help employees apply their new knowledge on the job. This can include job aids, coaching, or access to subject matter experts.
Five Reasons Every Employee Needs Product Training
Product training is an essential aspect of employee development in any company. Here are some reasons why every employee in your company needs product training:
Better Understanding of Products
Product training helps employees to understand the products they are selling or working on better. This understanding can help them to answer customer queries effectively, identify potential issues with the product, and suggest appropriate solutions.
With a better understanding of the product, employees can sell more effectively. They can confidently address customer concerns and demonstrate the product's features and benefits to potential buyers, which can increase sales.
Enhanced Customer Experience
Product training ensures that employees can provide accurate information to customers, and this leads to a better customer experience. Customers are more likely to be satisfied with a company when they receive excellent service and accurate information about the products they are purchasing.
Increased Employee Confidence
Employees who receive product training are more confident in their abilities to perform their jobs. This confidence leads to better job performance, improved morale, and reduced turnover rates.
Product training also enhances communication between employees, departments, and with customers. When everyone in the company has a clear understanding of the products, it's easier to communicate and work together to achieve common goals.
About LMS Portals
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.
The system includes an embedded course authoring tool that enables most anyone to build engaging courses quickly and easily.
We offer a complete library of ready-made corporate training courses. So you can build your own courses, utilize our off-the-shelf library, or some combination of the two.
If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for online coaching and social learning.
The combination of our platform features and services make LMS Portals the ideal choice for your product training program.