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What Types of Online Courses Should I Sell to Businesses?

Sell Online courses to Businesses

Selling online courses to businesses can be a lucrative opportunity if done effectively. The revenue potential depends on several factors, including the quality of your courses, your marketing and sales strategies, and the demand for your content.

Here are some key factors to consider:

  • Market Demand: The demand for online courses varies across industries and regions. Research and identify niches or industries where there is a significant need for training and development. High-demand areas, such as technology, healthcare, and professional development, can offer substantial revenue potential.

  • Course Quality: The quality of your courses is paramount. High-quality content that addresses specific business needs and provides measurable value is more likely to attract and retain customers. Invest in creating engaging, informative, and well-structured courses.

  • Pricing Strategy: Set competitive prices for your courses. Consider the value you provide, your target audience's budget, and what competitors are charging. Some businesses are willing to pay a premium for specialized, high-quality training.

  • Subscription Models: Consider offering subscription-based models where businesses pay a recurring fee for access to a library of courses. This can provide a steady stream of revenue over time.

  • Customization: Offer customization options for businesses. Some organizations may want tailored content to address their unique challenges. Providing this service at an additional cost can boost revenue.

  • Marketing and Sales: Develop a robust marketing and sales strategy to reach potential business clients. This may involve digital marketing, content marketing, email campaigns, social media promotion, and direct sales outreach. Building partnerships with industry associations and business networks can also help you reach your target audience.

  • Licensing and B2B Partnerships: Explore opportunities to license your courses to larger corporations, training providers, or educational institutions. B2B partnerships can lead to bulk sales and long-term contracts.

  • Customer Retention: Focus on retaining your business clients by providing excellent customer support, updates to course content, and ongoing engagement. Happy customers are more likely to continue purchasing your courses and recommend them to others.

  • Scalability: Build your courses with scalability in mind. As your business grows, you should be able to add more courses and accommodate a larger client base without significantly increasing your operational costs.

  • Data Analytics: Use data analytics to track the performance of your courses and gather insights into what works and what needs improvement. This information can help you refine your offerings and pricing strategies.

  • Certifications and Accreditations: Consider offering certifications or accreditations for completing your courses. Some businesses require formal credentials for employee training, and this can add significant value to your courses.

It's essential to recognize that building a successful online course business targeting businesses may take time and effort. You may need to establish credibility and a track record in your chosen niche before securing larger contracts.

Additionally, staying up-to-date with industry trends and continuously improving your courses will be crucial for long-term success in this competitive market.

How Can I Develop Online Courses to Sell to Businesses?

Developing online courses to sell to businesses requires careful planning, content creation, and a solid marketing strategy. Here's a step-by-step guide to help you get started:

1. Identify Your Niche and Target Audience:

  • Determine the specific industry or niche you want to focus on. Your courses should address the needs and challenges of businesses in that niche.

  • Define your target audience within that industry, considering factors such as job roles, skill levels, and goals.

2. Market Research:

  • Conduct thorough market research to understand the demand for training in your chosen niche. Identify gaps in the existing offerings and opportunities for improvement.

3. Course Planning and Content Creation:

  • Outline the learning objectives for your courses. What do you want your learners to achieve by the end of the course?

  • Plan the course structure, including modules, lessons, and assessments.

  • Create high-quality content, including text, images, videos, and interactive elements.

  • Ensure your content is engaging, practical, and actionable. Use real-life examples and case studies relevant to the industry.

4. Platform Selection:

  • Choose a learning management system (LMS) or an online course platform to host and deliver your courses. Popular options include LMS Portals, Teachable, and Thinkific.

  • Ensure the platform supports features like video hosting, quizzes, certificates, and user management.

5. Course Design and Development:

  • Design the user interface of your courses, making sure it is user-friendly and intuitive.

  • Develop engaging course materials, including videos, presentations, quizzes, assignments, and downloadable resources.

  • Pay attention to accessibility and mobile responsiveness to cater to a wider audience.

6. Course Assessment and Certification:

  • Create assessments and quizzes to evaluate learners' understanding of the course material.

  • Consider offering certificates of completion to add value to your courses. Certificates can be especially important for businesses.

7. User Engagement and Interaction:

  • Encourage learner engagement through discussion forums, chat rooms, or Q&A sessions.

  • Provide opportunities for learners to interact with instructors or subject matter experts.

8. Beta Testing and Feedback:

  • Before launching your courses, invite a small group of beta testers to go through the content and provide feedback. Use this feedback to make improvements.

9. Pricing and Monetization:

  • Decide on your pricing strategy. Consider one-time payments, subscription models, or tiered pricing based on the features offered.

  • Offer a free trial or a sample module to attract potential buyers.

10. Marketing and Sales:

  • Develop a comprehensive marketing plan to reach your target audience. Use digital marketing channels, content marketing, and social media to promote your courses.

  • Create a professional website or landing page dedicated to your courses.

  • Explore partnerships with industry associations or business networks to reach potential clients.

11. Customer Support and Engagement:

  • Provide excellent customer support to address inquiries and issues promptly.

  • Engage with your customers through email marketing, newsletters, and updates on course content.

12. Analytics and Improvement:

  • Use analytics tools provided by your LMS to track learner progress, engagement, and satisfaction.

  • Continuously update and improve your courses based on learner feedback and performance data.

13. Legal Considerations:

  • Ensure you have the necessary legal agreements and terms of use in place, including copyright, privacy policies, and refund policies.

14. Launch and Scale:

  • Launch your courses and monitor their performance. As you gain more customers and feedback, consider scaling your offerings by adding more courses or customization options.

Remember that building a successful online course business takes time, effort, and dedication. Be prepared to iterate on your courses and marketing strategies as you learn more about your target market and what resonates with your customers.

What Types of Online Courses Should I Sell to Businesses?

The types of online courses you should consider selling to businesses depend on their industry, size, and goals. Here are some ideas for online courses that are often in demand by businesses:

Digital Marketing

Many businesses need to improve their online presence. Courses on SEO, content marketing, social media marketing, and email marketing can be valuable.

Leadership and Management

Courses on leadership development, team management, and effective communication are essential for businesses looking to cultivate strong leadership skills among their employees.

Sales and Customer Service

Sales and customer service training can help businesses increase revenue and improve customer satisfaction. Consider courses on negotiation, customer relationship management, and effective sales techniques.


With the increasing threat of cyberattacks, businesses need to train their employees on cybersecurity best practices to protect sensitive data.

Project Management

Project management courses can help businesses streamline operations and ensure projects are completed on time and within budget.

Diversity, Equity, and Inclusion (DEI)

DEI training is becoming increasingly important for businesses to foster an inclusive workplace culture and avoid discrimination issues.

Data Analysis and Analytics

In the age of big data, businesses need employees who can analyze data and make informed decisions. Courses on data analytics and data visualization are valuable.

Compliance and Regulatory Training

Depending on the industry, businesses may need to provide training on compliance with industry-specific regulations and standards.

Soft Skills

Soft skills such as teamwork, time management, and problem-solving are always in demand. These skills are essential for employee development.

Productivity and Work-Life Balance

Helping employees manage their time effectively and maintain a healthy work-life balance can improve overall productivity and employee satisfaction.

Industry-Specific Training

Tailor your courses to specific industries. For example, if you're targeting healthcare, offer courses on healthcare compliance or patient communication.

Remote Work and Virtual Collaboration

Given the rise of remote work, courses on remote work best practices, virtual team collaboration, and online communication skills are relevant.

Before creating and selling online courses, it's essential to conduct market research to identify the specific needs and pain points of your target businesses. You may also want to offer customized or white-label courses that can be tailored to a particular company's requirements. Building partnerships with businesses or industry associations can also help you gain access to potential clients.

Remember to continuously update your course content to stay relevant and competitive in the ever-evolving business world. Additionally, consider offering certification or accreditation for completing your courses to add value and credibility to your offerings.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The system includes built-in, SCORM-compliant course authoring software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.

Together, these features make the LMS Portals platform the ideal solution to build and deliver valuable online courses to your business clients.

Contact us today to get started or visit our Partner Program pages

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