What is FINRA Rule 2090?

Updated: Feb 25


The Financial Industry Regulatory Authority (FINRA), is a regulatory organization that controls a number of aspects of the securities industry. FINRA is the successor to the National Association of Securities Dealers (NASD) plays a significant role in protecting investors.


FINRA’s Goals and Responsibilities

FINRA seeks to ensure the fair and honest operations of the securities industry. Per FINRA's website, they strive to safeguard the following:

  • The basic protection of every investor

  • The qualification and certification of anyone who sells securities products

  • Truthfulness in securities advertisements

  • That securities sold to investors are in line with the individual’s needs

  • That investors receive a full disclosure before they purchase an investment product

To achieve these objectives, FINRA creates and administers the rules that govern the activities of the securities industry. Accordingly, FINRA audits compliance with these rules, and works to educate investors.


FINRA Rule 2090, Know Your Customer

FINRA Rule 2090 mandates that member firms must “use reasonable diligence, in regard to the opening and maintenance of every account, to know (and retain) the essential facts concerning every customer and concerning the authority of each person acting on behalf of such customer.” The obligation commences with the start of the customer/broker relationship and continues for the life of the relationship. To be compliant with Rule 2090, broker-dealers should “retain” the “essential facts” regarding each of their customers.


Per Rule 2090’s “Supplementary Material,” “essential facts” are those essential details that are required to:

  • Effectively manage the customer relationship

  • Operate according to any specific guidelines for that account

  • Know the authority of any individual acting on behalf of the customer

  • Adhere to applicable laws, rules, and regulations

eLearning for FINRA Compliance

Following the scandals that have plagued the financial services industry over the last few decades, it has become significantly more complicated and expensive to operate within regulatory requirements, as they have never been as strict as they are today. In today’s financial services climate, compliance training has become a critical element for any organization seeking to operate within regulatory rules.


At the same time, as online technologies have continued to evolve, online learning or ‘eLearning’ has emerged as a cornerstone approach for any financial services organization looking to implement FINRA compliance training. eLearning offers a level of cost-effectiveness, convenience, flexibility, and measurement that classroom-based training simply cannot offer.


LMS Portals and FINRA Rule 2090

LMS Portals provides a cloud-based platform for that allows your organization to launch and manage your own branded eLearning portal for FINRA Rule 2090 and other compliance training efforts. Our system allows for the quick and easy development and deployment of eLearning courses and includes powerful supporting tools for student onboarding, online communications, program measurement, and more.


Contact us to discuss running your FINRA Training on your own branded portal.

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