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What are Private Label Online Courses?

Private Label Online Courses

Private label online courses refer to educational content that is created by one entity and then sold or licensed to another entity for rebranding and distribution under their own name or brand. These courses are typically digital in nature and are often used by individuals or organizations looking to offer online education without the need to develop the course content from scratch.

Here's how the private label online course process typically works:

Content Creation

An individual or organization, often referred to as the "content creator" or "course creator," develops a comprehensive online course on a particular topic or subject. This course typically includes video lectures, written materials, quizzes, assignments, and other educational resources.

Licensing or Sale

The content creator then offers the course for sale or licensing to other individuals or organizations, who are often referred to as "private labelers." The private labeler purchases the rights to use the course content as their own.


The private labeler can rebrand the course with their own logo, name, and branding elements, making it appear as if they created the course themselves. They can also customize certain aspects of the course, such as adding their own introductory videos or modifying course materials to align with their specific audience or needs.


The private labeler can then distribute the course to their target audience through their own website, learning management system (LMS), or other online platforms. They are responsible for marketing, selling, and providing customer support for the course.

Private label online courses offer several advantages:

Time and Cost Savings

Private labelers can save time and money by not having to create course content from scratch. They can focus on marketing and selling the course instead.

Branding and Customization

Private labelers have the flexibility to brand and customize the course to suit their specific needs and target audience.

Revenue Generation

Content creators can generate additional revenue by licensing or selling their courses to multiple private labelers.

Access to Expertise

Private labelers can offer courses on topics they may not be experts in themselves by partnering with content creators who have the necessary expertise.

Please note, it's important for both content creators and private labelers to establish clear agreements and understand the terms of the licensing or sale, including revenue sharing, copyright, and other legal considerations.

Additionally, the quality of private label courses can vary, so private labelers should carefully evaluate the content they choose to license or purchase to ensure it meets their standards and the needs of their audience.

The Benefits of Private Label Online Courses for eLearning Resellers

Private label courses offer several benefits to eLearning resellers (those who purchase and distribute these courses under their own brand) as a means of adding educational content to their product or service offerings.

Here are some of the key benefits for resellers:

Quick Time-to-Market

Private label courses allow resellers to quickly launch educational offerings without the time and effort required to create content from scratch. This can be especially advantageous in competitive markets or when there is a demand for timely educational content.

Cost-Effective Solution

Developing high-quality educational content can be expensive. By licensing or purchasing private label courses, resellers can save on content creation costs, including curriculum development, video production, and instructional design.

Customization and Branding

Resellers have the flexibility to customize and brand the courses to align with their own brand identity and target audience. They can add their own logos, introductory videos, and additional resources to enhance the learning experience.

Diverse Course Catalog

Resellers can offer a diverse range of courses on various topics without the need to become subject matter experts in each area. They can select courses that cater to their specific audience's interests and needs.

Revenue Generation

Selling or licensing private label courses can be a source of revenue for resellers. They can charge tuition fees or subscriptions for access to the courses, potentially generating a steady stream of income.

Value-Added Service

Offering educational content can be a valuable addition to a reseller's product or service portfolio. It can enhance the perceived value of their offerings and help attract and retain customers or clients.

Market Differentiation

Private label courses can help resellers differentiate themselves from competitors by providing unique and valuable educational content that sets them apart in the marketplace.

Expertise Leveraging

Resellers can tap into the expertise of content creators who have subject matter knowledge and instructional design skills, allowing them to offer high-quality educational content even in areas where they may not have expertise.


Private label courses can be easily scaled to accommodate growing demand. As the number of learners increases, resellers can expand their course offerings and infrastructure accordingly.

Reduced Risk

Compared to developing custom courses, private label courses come with less risk because the content has already been created and tested. This can provide resellers with confidence in the quality of the educational materials they are offering.

It's important for resellers to carefully select private label courses that align with their target audience and business goals. They should also consider factors like licensing terms, ongoing support, and the reputation of the content creator when choosing which courses to offer.

Additionally, resellers should focus on marketing and promoting the courses effectively to maximize their potential for success and revenue generation.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The system includes built-in, SCORM-compliant rapid course development software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made private label courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.

Together, these features make the LMS Portals platform the ideal solution for our reseller partners to offer private label courses to their clients, delivered on a robust LMS.

Contact us today to get started or visit our Partner Program pages

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