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Selling Online Courses as a B2B Revenue Strategy

Sell B2B Online Courses

The demand for online courses from businesses has been on the rise in recent years and is expected to continue growing. Several factors contribute to this trend:

Skill Development

As industries evolve, businesses need to keep their workforce's skills up-to-date. Online courses offer a convenient way to provide employees with the knowledge and skills they need to excel in their roles.

Remote Work

The COVID-19 pandemic accelerated the adoption of remote work, making online training essential for onboarding, upskilling, and maintaining a connected workforce.


Online courses often cost less than traditional in-person training programs. This cost-effectiveness is appealing to businesses looking to maximize their training budgets.


Online courses can be easily scaled to accommodate a large number of employees in various locations. This scalability is crucial for multinational companies.


Many online course platforms offer the ability to customize content to meet a business's specific needs. This allows companies to tailor training to their industry, products, or services.


Online courses can be accessed anytime, anywhere, making them ideal for employees with busy schedules or those in different time zones.

Tracking and Analytics

Online course platforms often provide robust tracking and analytics tools that allow businesses to monitor employee progress, identify areas of improvement, and measure the impact of training.

Compliance and Certification

Online courses can help businesses ensure that their employees meet regulatory requirements and obtain necessary certifications.

Diverse Learning Formats

Online courses come in various formats, including video lectures, quizzes, interactive simulations, and more, allowing businesses to choose the most suitable format for their training needs.

Continuous Learning

Lifelong learning is becoming increasingly important, and online courses provide a convenient way for employees to continue developing their skills throughout their careers.

To summarize, the demand for online courses from businesses is driven by the need for skill development, cost-effectiveness, scalability, customization, flexibility, tracking, compliance, and the diverse learning formats they offer. As the business landscape continues to evolve, the demand for online courses is likely to grow even further.

The Types of Online Courses Businesses Need

The types of online courses that businesses need can vary widely depending on their industry, size, and specific goals. However, there are several common categories of online courses that many businesses find valuable:

Employee Training and Development:

  • Onboarding: Courses to help new hires become familiar with company policies, procedures, and culture.

  • Skills Development: Training programs to enhance employees' job-specific skills, such as technical skills, communication, or leadership.

  • Compliance Training: Courses to ensure that employees understand and adhere to legal and regulatory requirements related to their roles.

  • Diversity, Equity, and Inclusion (DEI) Training: Training on promoting a diverse and inclusive workplace.

  • Soft Skills Training: Courses on interpersonal skills, teamwork, problem-solving, and emotional intelligence.

Sales and Marketing:

  • Sales Training: Courses to improve sales techniques, product knowledge, and customer relationship management.

  • Digital Marketing: Training on various aspects of digital marketing, including SEO, social media, content marketing, and email marketing.

  • Customer Service Training: Courses on providing excellent customer service and handling customer inquiries and complaints.

Leadership and Management:

  • Leadership Development: Programs to prepare employees for leadership roles, focusing on decision-making, team management, and strategic thinking.

  • Management Skills: Training on effective management practices, including performance reviews, conflict resolution, and project management.

Technology and IT:

  • IT Skills: Courses on programming languages, cybersecurity, data analysis, and other IT-related skills.

  • Software Training: Training on specific software applications used within the organization.

  • Data Analytics and Business Intelligence: Courses to help businesses leverage data for informed decision-making.

Health and Safety:

  • Workplace Safety: Training on safety procedures, emergency response, and hazard identification.

  • Health and Wellness: Courses on promoting employee health and well-being.

  • Professional Development:

  • Continuing Education: Courses that help employees stay updated in their fields and maintain relevant certifications.

  • Networking and Communication: Training on effective communication, networking, and public speaking.

Industry-Specific Courses:

  • Courses tailored to the specific needs of the industry in which the business operates, such as finance, healthcare, manufacturing, or retail.

Entrepreneurship and Small Business:

  • Courses for business owners and entrepreneurs, covering topics like business planning, marketing, and financial management.

Diversity, Equity, and Inclusion (DEI):

  • Courses focused on promoting diversity, equity, and inclusion within the workplace.

Sustainability and Environmental Training:

  • Courses on sustainable business practices and environmental responsibility.

Remote Work and Productivity:

  • Training to help employees adapt to remote work and maintain productivity in virtual work environments.

Legal and Ethical Training:

  • Courses on legal and ethical standards relevant to the industry and organization.

It's important for businesses to assess their specific needs, goals, and budget constraints when selecting online courses for their employees. Additionally, regularly updating and evaluating training programs is essential to ensure they remain effective and aligned with the organization's evolving objectives.

How Your Business Can Start Selling Online Courses

Starting to sell online courses as a business involves several steps to plan, create, market, and deliver your courses effectively. Here's a step-by-step guide on how to get started:

Identify Your Niche and Target Audience:

  • Determine the subject matter or expertise you want to offer in your courses.

  • Define your target audience, including their needs, preferences, and pain points.

Research Your Competition:

  • Analyze existing online courses and competitors in your niche to identify gaps in content or opportunities for differentiation.

Course Content Development:

  • Plan your course content, including lessons, modules, and assessments.

  • Create high-quality content, which may include video lectures, written materials, quizzes, assignments, and interactive elements.

Choose an LMS (Learning Management System):

  • Select a reliable Learning Management System that supports e-commerce features and can handle course creation, delivery, and payment processing.

  • Consider factors such as ease of use, customization options, integration with payment gateways, and scalability.

Set Up Your Online Store:

  • Customize your online course store using your chosen LMS. Design an appealing storefront with branding elements.

  • Configure e-commerce settings, including pricing, payment methods, and tax calculations.

Create Course Listings:

  • Create detailed course listings with compelling descriptions, course objectives, prerequisites, and instructor bios.

  • Use persuasive marketing language to highlight the benefits of taking your courses.

Pricing and Monetization:

  • Determine your pricing strategy, whether it's one-time purchases, subscriptions, tiered pricing, or bundles.

  • Consider offering free or discounted introductory courses to attract initial customers.

Payment Processing:

  • Set up secure payment processing using trusted payment gateways like PayPal, Stripe, or others.

  • Ensure compliance with data security and payment processing regulations.

Course Promotion and Marketing:

  • Develop a marketing strategy to reach your target audience. This may include:

  • Content marketing: Blog posts, articles, videos, and social media content.

  • Email marketing: Building a list and sending promotional emails.

  • Paid advertising: Google Ads, Facebook Ads, or other online advertising platforms.

  • SEO optimization: Optimize your course listings for search engines.

  • Leverage social proof, testimonials, and reviews to build credibility.

Launch Your Courses:

  • Announce your course launch date in advance to build anticipation.

  • Consider hosting a webinar or live event to promote your courses.

  • Monitor course enrollments and gather feedback from early customers to make improvements.

Customer Support and Engagement:

  • Provide excellent customer support to address inquiries and concerns promptly.

  • Foster engagement within your online community or forum, where students can interact and support each other.

Feedback and Iteration:

  • Continuously gather feedback from students to improve course content and delivery.

  • Update your courses regularly to keep content relevant and up-to-date.

  • Analytics and Tracking:

  • Utilize analytics tools within your LMS to track user engagement, course completion rates, and sales data.

  • Use this data to refine your marketing and content strategies.

Scaling and Expansion:

  • As your courses gain traction, consider expanding your course offerings or entering new niches.

  • Explore partnerships, affiliate marketing, or collaborations to reach a wider audience.

Legal and Compliance:

  • Ensure that your online course business complies with relevant laws and regulations, including copyright, privacy, and data protection laws.

Starting an online course business can be a rewarding endeavor, but it requires careful planning, content development, marketing efforts, and ongoing maintenance. Success often comes with dedication, responsiveness to customer needs, and a commitment to delivering high-quality educational content.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The platform provides eCommerce features to allow our business partners to sell online courses to businesses and individual learners.

The system includes built-in, SCORM-compliant rapid course development software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.

Together, these features make the LMS Portals platform the ideal SaaS solution to sell online courses as a B2B revenue strategy.

Contact us today to get started or visit our Partner Program pages

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