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The Content Development Challenge for Training Companies

Training Company Content Development

For training companies, content development is a crucial aspect of their operations. Creating effective training materials are essential to delivering high-quality and impactful training experiences to clients. Here are some specific content development challenges that training companies often face and how they might address them:

Customization for Diverse Clients:

Training companies often serve clients from various industries and with different learning needs. Creating customized training content that addresses the specific challenges and requirements of each client can be challenging.

Solution: Develop a modular content framework that allows you to create a core set of training materials and modules that can be easily customized and adapted to different clients. This might involve creating different case studies, examples, and exercises that align with each client's industry and needs.

Engagement and Interactivity:

Keeping learners engaged and motivated throughout the training is a challenge. Static, text-heavy content can lead to disengagement and reduced learning outcomes.

Solution: Incorporate interactive elements such as quizzes, simulations, group discussions, and hands-on activities into your training materials. Utilize multimedia elements like videos, animations, and infographics to make the content more engaging and dynamic.

Staying Up-to-Date:

Many industries undergo rapid changes, and training content can quickly become outdated. Keeping training materials current and relevant is an ongoing challenge.

Solution: Establish a process for regular content reviews and updates. Monitor industry trends, regulations, and best practices to ensure that your training materials reflect the latest information. Consider creating a content maintenance schedule to proactively address updates.

Balancing Depth and Brevity:

Training content needs to strike a balance between providing in-depth knowledge and being concise enough to hold learners' attention.

Solution: Focus on the key learning objectives and core concepts. Use a blend of foundational knowledge and practical application. Consider offering supplementary resources for learners who want to delve deeper into specific topics.

Effective Assessment and Feedback:

Designing meaningful assessments and providing timely feedback can be challenging. Assessments need to accurately gauge learners' understanding while offering valuable insights for improvement.

Solution: Design assessments that align with the learning objectives. Include a mix of multiple-choice questions, practical exercises, and open-ended assignments. Provide detailed feedback that highlights both correct answers and areas for improvement.

Adapting to Various Learning Styles:

People have different learning styles, such as visual, auditory, and kinesthetic. Delivering content in a way that caters to diverse learning preferences can be a challenge.

Solution: Use a multimodal approach by incorporating visual elements, spoken explanations (e.g., videos or voiceovers), and interactive activities. Allow learners to choose their preferred format when possible.

Technology and Infrastructure:

Developing and delivering digital training content requires suitable technology and infrastructure. Technical challenges, such as compatibility issues and accessibility, can arise.

Solution: Invest in a robust learning management system (LMS) that supports various content formats and offers features like progress tracking, assessments, and discussion forums. Ensure that your content is accessible to all learners, including those with disabilities.

Measuring Effectiveness:

Demonstrating the effectiveness of your training content can be challenging. Clients often expect to see clear results and return on investment.

Solution: Define clear learning objectives and outcomes for each training program. Implement pre- and post-training assessments to measure knowledge gain. Gather feedback from learners and clients to continuously improve the content.

By addressing these challenges, training companies can create content that not only meets the diverse needs of their clients but also provides valuable and engaging learning experiences.

The Benefits of Sourcing Ready-Made Training Content

Sourcing ready-made training content can offer several benefits for organizations looking to provide effective training programs to their employees or clients. Here are some of the key advantages:

Time Savings

Ready-made training content eliminates the need to create content from scratch, saving a significant amount of time. This is particularly valuable when there's a tight timeline for launching training programs.

Quick Implementation

With pre-designed content, you can quickly launch training initiatives without the delay associated with content creation and development.


Creating custom training content can be expensive due to the resources required for design, development, and review. Ready-made content is often more affordable and cost-effective.


Reputable ready-made content providers often specialize in specific topics or industries. This means you can access expert-level content even if you don't have subject matter experts in-house.


Ready-made content from a reputable provider often maintains a consistent level of quality and professionalism. This ensures that learners receive a uniform learning experience.

Diverse Topics

Many content providers offer a wide range of training topics, allowing you to address various learning needs within your organization.

Up-to-Date Content

Reputable providers regularly update their content to ensure that it remains current and aligned with the latest industry trends, regulations, and best practices.

Engaging Design

Well-designed ready-made content tends to be visually appealing and engaging, enhancing the overall learning experience for participants.


While the content is pre-made, some providers allow for customization, enabling you to tailor the content to your organization's branding, culture, and specific learning objectives.


Ready-made content is often scalable, making it suitable for organizations of varying sizes. As your organization grows, you can expand the training program without the need for significant content development.

Access to Different Formats

Ready-made content providers often offer content in various formats, such as e-learning modules, videos, presentations, and more. This enables you to choose the format that best suits your learners' preferences and the training delivery method.

Reduced Technical Challenges

Developing e-learning content can involve technical complexities, such as coding and compatibility issues. Sourcing ready-made content eliminates some of these technical challenges.

Risk Mitigation

Reputable content providers often follow industry standards and best practices. Using their content can help mitigate the risk of creating content that doesn't meet regulatory requirements or industry standards.

Focus on Training Delivery

By using ready-made content, you can allocate more time and resources to effectively delivering and facilitating the training, rather than investing excessive resources in content creation.

Support and Resources

Many content providers offer additional resources like facilitator guides, assessments, and reporting tools, which can enhance the training experience and make it easier for trainers to implement.

While ready-made training content offers numerous advantages, it's essential to carefully evaluate potential providers to ensure the content aligns with your organization's needs and quality standards. Combining ready-made content with some level of customization can result in highly effective training programs that meet your specific objectives.

How to Choose a Ready-Made Training Content Provider

Choosing a ready-made training content provider is an important decision that can significantly impact the quality of your training programs. Here's a step-by-step guide to help you choose the right provider for your needs:

1. Identify Your Requirements:

Define your training goals, target audience, subject matter, and any specific learning objectives you have. Determine whether you need content for specific industries, skills, compliance training, or general professional development.

2. Research Potential Providers:

Look for training content providers that offer content aligned with your requirements. Use online searches, industry referrals, and recommendations to create a list of potential providers.

3. Evaluate Content Quality:

Assess the quality of the content provided by each provider. Review samples of their training materials, such as courses, modules, videos, or e-learning content. Look for content that is engaging, well-structured, up-to-date, and relevant to your industry.

4. Check Customization Options:

Determine how much customization the provider allows. Some ready-made content providers offer flexibility to customize content to match your branding, industry specifics, and learning objectives. This is especially important if you want the training to align closely with your organization's needs.

5. Review Content Variety:

Consider the variety of training topics and formats offered by the provider. A provider with a diverse range of content can support your organization's evolving training needs over time.

6. Assess Interactivity and Engagement:

Look for training content that incorporates interactivity, simulations, quizzes, and other engaging elements. Interactive content tends to be more effective in promoting active learning and knowledge retention.

7. Check for Accessibility and Compatibility:

Ensure that the training content is compatible with your learning management system (LMS) or delivery platform. Also, verify that the content meets accessibility standards to accommodate learners with disabilities.

8. Evaluate Support and Resources:

Assess the level of customer support the provider offers. Do they provide assistance with implementation, technical support, or content customization? Also, inquire about additional resources like facilitator guides, participant workbooks, and assessments.

9. Read Reviews and Testimonials:

Search for reviews and testimonials from other organizations that have used the provider's content. Their experiences can offer insights into the provider's strengths and weaknesses.

10. Consider Pricing and Licensing:

Understand the pricing model and licensing terms. Some providers charge based on the number of users, while others may offer subscription-based access. Ensure that the pricing aligns with your budget and projected usage.

11. Evaluate Updates and Maintenance:

Inquire about how often the provider updates its content to ensure it remains relevant. Outdated training materials can undermine the effectiveness of your training programs.

12. Seek References:

Don't hesitate to ask the provider for references from other clients who have used their training content. This can give you a better understanding of the provider's track record and client satisfaction.

13. Request a Demo:

Request a demonstration of their content and platform. This will give you a firsthand look at how the content is presented, the user interface, and the overall learning experience.

14. Compare Providers:

Compare the features, quality, customization options, support, and pricing of different providers to make an informed decision.

15. Consider a Trial Period:

If possible, negotiate a trial period to test the training content with a small group of learners before committing to a full purchase.

Choosing the right ready-made training content provider involves careful consideration of your organization's specific needs and goals. Taking the time to research, evaluate, and compare providers will help you make a choice that aligns with your training objectives and provides value to your learners.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The system includes built-in, SCORM-compliant course authoring software that enables most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.

Together, these features make the LMS Portals platform the ideal solution for our training company partners.

Contact us today to get started or visit our Partner Program pages

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