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Seven Elements of an Effective eLearning-Based Customer Training Program

eLearning for Customer Training

Customer training is an important aspect of any business that provides products or services. Here are some reasons why customer training is so important:

Customer Satisfaction

Proper training ensures that customers understand how to use products or services effectively. When customers feel comfortable and confident using what they've purchased, they are more satisfied with their experience.

Reduced Support Costs

When customers understand how to use products or services properly, they are less likely to need support or assistance. This reduces the costs associated with customer support and allows support teams to focus on more complex issues.

Increased Sales

Effective customer training can increase sales by helping customers understand the full capabilities of products or services. This can lead to additional purchases or upgrades.

Brand Loyalty

Providing high-quality training helps to build brand loyalty. When customers feel valued and supported, they are more likely to remain loyal to the brand and recommend it to others.

Competitive Advantage

Offering comprehensive customer training can give a company a competitive advantage in the market. It demonstrates a commitment to customer satisfaction and can differentiate a business from its competitors.

Customers Now Expect Product and Service Training

Customers have come to expect training and support from the brands they choose. This is particularly true for products or services that are complex or require some level of expertise to use effectively. Customers want to feel confident in their ability to use the product or service and achieve the desired outcome, and training and support can help them to do so.

Moreover, providing training and support is an essential aspect of building trust and loyalty with customers. When a company invests in training and support, it demonstrates a commitment to the customer's success and satisfaction. This can lead to increased brand loyalty and positive word-of-mouth referrals, which can ultimately lead to increased sales and revenue.

In today's competitive market, providing high-quality training and support is increasingly becoming a differentiator for businesses. Customers expect a seamless experience from start to finish, including support and training, and those companies that fail to meet those expectations may risk losing customers to competitors who do provide the necessary support.

Seven Elements of an Effective eLearning-Based Customer Training Program

Here are some elements of an effective eLearning-based customer training program:

Clear Learning Objectives

The training program should have clear, measurable learning objectives that align with the needs of the customers. This will ensure that the training is relevant and effective.

Engaging Content

The training content should be engaging, interactive, and visually appealing. This will help to keep customers interested and focused on the training.

Multiple Formats

The training should be delivered in multiple formats, such as videos, animations, and interactive simulations. This will help to accommodate different learning styles and preferences.


The training program should be customizable to meet the specific needs of different customers. This can be achieved through personalized assessments or by offering different levels of training based on customer experience.

Assessment and Feedback

The training program should include assessments to measure customer learning and provide feedback on their progress. This will help to reinforce the training content and identify areas where additional support may be needed.

Accessible and Convenient

The eLearning platform should be easily accessible and convenient for customers to use. This may involve providing access to the training through mobile devices or offering self-paced learning options.

Support and Resources

Customers should have access to support and resources to help them apply what they've learned. This may include access to additional training materials, online forums or communities, or direct support from a customer service team.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The system includes an embedded SCORM-compliant course authoring tool that enables most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for online coaching and social learning.

Together, these features make the LMS Portals platform the ideal solution for your eLearning-based customer training program.

Contact us today to get started or visit our Partner Program pages

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