How to Choose the Right eLearning Platform to Resell
- LMSPortals
- May 8
- 4 min read
The eLearning market is booming—and it’s only getting bigger. Whether you're an entrepreneur, a training provider, or a digital marketer, reselling eLearning platforms can be a lucrative business. But not all platforms are created equal. Picking the right one is the difference between recurring revenue and wasted effort.
Here's how to make the right choice.
1. Understand What Reselling eLearning Involves
What Does It Mean to Resell an eLearning Platform?
Reselling an eLearning platform means you're offering someone else's learning management system (LMS) under your brand, sometimes with custom content or services added. You’re essentially acting as a middleman—bringing the technology to users who might not buy directly from the original platform.
Why Do People Resell eLearning Platforms?
Recurring revenue through subscriptions
Low overhead costs compared to building a platform from scratch
High demand in corporate training, coaching, and upskilling markets
2. Define Your Target Market
Who Are You Selling To?
Start by narrowing down your audience:
Small businesses that need scalable training solutions
Corporate HR teams looking for employee development tools
Individual instructors or coaches who want to monetize courses
Schools or educational institutions upgrading from outdated systems
Knowing your buyer informs every other decision.
What Do They Need?
Different markets prioritize different features:
Analytics for enterprise clients
Ease of use for solo creators
Certification and compliance tracking for regulated industries
Make sure the platform you choose aligns with those needs.
3. Evaluate Core Features
White-Labeling and Branding
You need to make the platform look like it’s yours. Look for:
Custom domain support
Custom branding (logo, colors, messaging)
Ability to white-label mobile apps
If you're building your own brand, these are non-negotiable.
Course Creation Tools
Whether you're offering content yourself or helping clients build theirs, solid course tools are key:
Drag-and-drop editors
Multimedia support (video, PDFs, quizzes)
SCORM/xAPI compatibility for professional standards
User Experience (UX)
If the platform is hard to use, people won’t stay. Look for:
Clean dashboard for admins and learners
Mobile responsiveness
Simple navigation structure
Try a free trial or request a demo to test the interface.
Integrations
Does the platform integrate with:
Payment processors like Stripe or PayPal?
Marketing tools like Mailchimp or Zapier?
CRM or HR systems?
Your clients may demand this flexibility.
4. Understand the Business Model
Licensing and Cost Structure
Platforms offer different models:
Flat license fees (you pay a fixed amount monthly or annually)
Revenue-sharing (they take a cut from every sale)
User-based pricing (cost scales with the number of users)
Pick what fits your goals and budget.
Margins and Profitability
Ask yourself:
How much can you mark up services or subscriptions?
Can you offer your own add-ons (e.g., custom content or coaching)?
What’s the lifetime value (LTV) of each customer?
A good platform allows for strong upsell and cross-sell opportunities.
5. Assess Support and Vendor Reputation
What Support Do You Get?
When things break—and they will—how fast can you get help?
24/7 support or business hours only?
Live chat, email, or phone?
Dedicated account manager?
Check reviews or forums to verify vendor claims.
Is the Company Stable?
You’re building a business around this platform. Look into:
How long the platform has been around
Recent funding or growth
Transparency in pricing and policies
Avoid startups that might disappear in six months.
6. Check for Scalability
Can It Grow with You?
Even if you're starting small, you don’t want to switch platforms mid-growth. Look for:
Plans that allow adding more users or courses without migrating
API access or developer tools for advanced customization
Enterprise options if you land a big client
Your platform should support your ambition.
7. Look at Marketing and Sales Tools
Built-In Sales Features
To resell effectively, you’ll need tools that help close sales:
Landing page builders
Affiliate marketing support
Coupon and discount systems
These features help you convert more leads without extra software.
Analytics and Insights
You (and your clients) need data:
Course completion rates
Engagement tracking
Sales and revenue dashboards
Insights fuel better decisions and higher retention.
8. Consider Content Availability
Does It Come With Courses?
Some platforms come with a content library. This can help you:
Get to market faster
Offer value to clients without creating everything from scratch
Cover a wide range of skills or compliance topics
If your audience wants “ready-to-go” training, this is a huge plus.
Can You Add Your Own Content?
Make sure:
You retain ownership of any content you upload
There’s no restriction on the type of media you can use
You can bundle content into certifications or learning paths
Flexibility is critical, especially for niche markets.
9. Legal and Compliance Factors
GDPR and Data Security
If you’re selling in the EU or handling user data, the platform must be:
GDPR compliant
Secure (HTTPS, encryption, etc.)
Transparent about data usage
Ask for documentation if it's not on their website.
Certification and Reporting Needs
Many clients, especially in healthcare or finance, need:
Trackable course completion
Certification delivery
Audit logs
Make sure these are built-in or easily configured.
Choose based on your target market, pricing flexibility, and growth plans.
Final Thoughts
Reselling an eLearning platform isn’t about finding the cheapest tool—it’s about building a business. The right platform aligns with your market, supports your brand, and grows with you. Get clear on your audience, test multiple options, and choose based on business value, not just features.
A smart choice now saves you major headaches later. Do your homework, trust your gut, and think long-term.
About LMS Portals
At LMS Portals, we provide our clients and partners with a mobile-responsive, SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.
The system includes built-in, SCORM-compliant rapid course development software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily.
We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.
If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.
Together, these features make LMS Portals the ideal SaaS-based eLearning platform for our clients and our Reseller partners.
Contact us today to get started or visit our Partner Program pages
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