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Fifteen Steps to Create and Sell Profitable Online Courses

Sell Online Courses

Online learning, also known as eLearning, refers to the process of acquiring knowledge or skills through digital technologies and the internet. It involves the use of online platforms, resources, and educational materials to facilitate teaching and learning outside of traditional classroom settings.

Online learning can take various forms, including formal courses offered by educational institutions, self-paced tutorials, webinars, and interactive learning modules.

Selling online courses can be a viable and rewarding business for several reasons:

Passive Income

Once you've created and launched your online course, it can generate income for you 24/7 without requiring constant effort. This passive income stream can provide financial stability and freedom.


Online courses can reach a global audience, allowing you to scale your business without geographical limitations. You can potentially sell to thousands of students from different parts of the world.

Expertise Showcase

Selling online courses allows you to showcase your expertise in a particular subject or niche. It can help establish you as a thought leader or authority in your field, opening up opportunities for speaking engagements, consulting, or book deals.


Online courses offer flexibility in terms of when and where students can access the content. This convenience can attract busy professionals or individuals with diverse schedules.

Diverse Revenue Streams

You can diversify your income by creating multiple courses on different topics or by offering various pricing tiers (e.g., basic, premium, subscription) for your courses.

Low Overhead Costs

Compared to traditional brick-and-mortar businesses, the overhead costs of running an online course business are relatively low. You don't need physical office space, and many tools and platforms are available at reasonable prices.

High Demand

Many people are looking to acquire new skills or knowledge online, making the demand for online courses substantial in various niches, from business and technology to personal development and hobbies.


Online courses can be tailored to cater to specific learning styles and preferences, offering interactive content, quizzes, assignments, and personalized feedback.

Measurable Results

You can track and measure student progress and engagement through analytics, enabling you to continually improve your courses and provide better value to your students.

Impact and Fulfillment

Teaching and helping others learn can be personally fulfilling. Seeing your students succeed and achieve their goals can be incredibly rewarding.

Adaptation to Market Trends

Online education has been on the rise, especially with the growth of remote work and digital technologies. Selling online courses allows you to adapt to market trends and changing educational preferences.

Creative Expression

Creating online courses allows you to express your creativity and passion. You can design unique and engaging content that reflects your style and vision.

Accessibility and Inclusivity

Online courses can be accessible to people with disabilities through features like closed captions and screen readers, promoting inclusivity in education.

Social Impact

By teaching valuable skills or knowledge, you can make a positive impact on your students' lives and contribute to their personal and professional growth.

Financial Freedom

Successful online course businesses can provide financial freedom and independence, allowing you to focus on what you're passionate about and work on your own terms.

While selling online courses offers many benefits, it's important to note that it also requires effort, dedication, and effective marketing and course creation strategies to be successful. Building a reputable brand and delivering high-quality content are crucial to attracting and retaining students.

Selling Online Courses: B2B vs. B2C

B2B (Business-to-Business) and B2C (Business-to-Consumer) online learning opportunities cater to different audiences and have distinct purposes. Let's explore the differences between these two types of online learning opportunities:

B2B Online Learning Opportunities:


  • B2B online learning targets businesses and organizations.

  • The audience consists of employees, teams, or departments within these businesses.


  • B2B online learning is primarily focused on addressing the specific training and development needs of a business or organization.

  • It aims to enhance employee skills, productivity, and performance, aligning with the company's goals and objectives.


  • Content in B2B online learning is often customized to suit the particular industry, job roles, or processes of the business.

  • Courses may cover topics like compliance training, technical skills, management and leadership development, and software or product training.


  • B2B learning solutions may be delivered through Learning Management Systems (LMS) tailored for businesses or through proprietary training platforms.

  • Some B2B training may also include live or virtual instructor-led sessions.


  • Pricing for B2B online learning is typically negotiated on a business-to-business basis.

  • It may involve bulk licenses, subscription models, or customized packages tailored to the organization's needs.


  • Success in B2B online learning is often measured by assessing the impact on business objectives, such as increased sales, improved customer service, or reduced employee turnover.

B2C Online Learning Opportunities:


  • B2C online learning is geared toward individual consumers or learners.

  • The audience can include anyone interested in personal or professional development.


  • B2C online learning offers a wide range of courses and topics catering to the diverse interests and goals of individual learners.

  • It may include personal enrichment, skill acquisition, hobby learning, career advancement, or test preparation.


  • B2C online learning provides a broad spectrum of content, from academic subjects and technical skills to arts and crafts, fitness, and lifestyle topics.

  • Courses are often designed to be engaging and accessible to a general audience.


  • B2C learning is delivered through various platforms, including popular online course marketplaces, standalone websites, or mobile apps.

  • Learners can often access content on their own schedule and pace.


  • Pricing for B2C online courses varies widely and can include one-time purchases, subscription models, or freemium offerings with paid upgrades.

  • B2C courses are generally priced to attract individual consumers.


  • Success in B2C online learning is typically measured by learner satisfaction, course completion rates, and personal skill or knowledge gains.

In summary, B2B and B2C online learning opportunities serve different purposes and target distinct audiences. B2B focuses on meeting the training and development needs of businesses and their employees, while B2C offers a diverse array of courses for individual learners seeking personal or professional growth.

Both types of online learning have experienced significant growth and offer valuable opportunities for educators and learners alike.

Fifteen Steps to Create and Sell Profitable Online Courses

Creating and selling profitable online courses can be a lucrative venture if done correctly. Here are the steps to help you get started:

1. Identify Your Niche and Target Audience:

  • Choose a niche or topic you are passionate about and have expertise in.

  • Research your target audience to understand their needs, pain points, and preferences.

2. Market Research:

  • Investigate the competition in your chosen niche to see what courses are already available and what gaps you can fill.

  • Analyze the demand for your course topic using keyword research and tools like Google Keyword Planner or SEMrush.

3. Course Planning:

  • Define clear learning objectives and outcomes for your course.

  • Outline the course structure, including modules, lessons, and assessments.

  • Decide on the format (video, text, quizzes, assignments, etc.) and choose a platform or Learning Management System (LMS) to host your course.

4. Content Creation:

  • Create high-quality course content that is engaging, informative, and well-structured.

  • Invest in video and audio quality, as this can significantly impact the perceived value of your course.

  • Develop supplementary materials like downloadable resources, worksheets, and quizzes.

5. Build Your Online Presence:

  • Create a professional website or landing page to showcase your course.

  • Develop a strong social media presence on platforms like LinkedIn, Twitter, Facebook, and Instagram.

  • Start a blog or YouTube channel to share valuable content related to your course topic and build credibility.

6. Pre-Selling and Marketing:

  • Offer a pre-sale or early-bird discount to generate initial interest.

  • Use email marketing to build a subscriber list and promote your course.

  • Consider using paid advertising on platforms like Google Ads, Facebook Ads, or LinkedIn Ads.

7. Engage Your Audience:

  • Interact with your audience through webinars, live Q&A sessions, or discussion forums.

  • Encourage user-generated content and discussions related to your course.

8. Optimize for SEO:

  • Optimize your course website and content for search engines to attract organic traffic.

  • Use relevant keywords and meta tags.

9. Collect and Analyze Feedback:

  • Gather feedback from your initial students and use it to improve your course.

  • Continuously update your course content to stay relevant.

10. Price Your Course Strategically:

  • Research the pricing strategies of competitors and consider the value you offer.

  • Offer tiered pricing options, such as a basic course, a premium course with added features, or a subscription model.

11. Leverage Affiliate Marketing:

  • Partner with affiliates or influencers in your niche to promote your course in exchange for a commission.

  • Use affiliate tracking software to manage partnerships.

12. Customer Support and Engagement:

  • Provide excellent customer support to address student inquiries and issues promptly.

  • Create a community or forum for students to connect and share their experiences.

13. Scale Your Business:

  • Consider creating multiple courses to expand your course catalog.

  • Automate marketing and administrative tasks to free up your time for course creation and improvement.

14. Legal Considerations:

  • Ensure you comply with copyright and intellectual property laws.

  • Consider terms and conditions, privacy policies, and refund policies.

15. Measure and Analyze Performance:

  • Use analytics tools to track student engagement, course completion rates, and revenue.

  • Adjust your marketing and content strategy based on data insights.

Again, please remember that building a profitable online course business takes time and effort. Be patient and willing to adapt your approach based on the feedback and results you receive. Continuous improvement is key to long-term success in this field.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

Our platform provides powerful eCommerce tools to enable you to sell online courses at any price you choose.

The system includes built-in, SCORM-compliant course authoring software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.

Together, these features make the LMS Portals platform the ideal solution to sell profitable courses online for both B2B and B2C audiences.

Contact us today to get started or visit our Partner Program pages

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