Content Curation Strategies for Corporate Training
Most every organization today, regardless of size or the industry in which they operate, understands the value of corporate training and employee development to help ensure the ongoing growth and competitiveness of the company. Unfortunately, developing and delivering the right content at the right time presents a significant challenge, especially for smaller and resource-strained organizations. Given this, “content curation” has become a significant buzzword in the corporate learning and development (L&D) arena, as these teams seek new avenues for delivering timely and informative content and courses.
What is Content Curation?
In corporate training, content curation refers to activities for with finding the relevant learning and training information for delivery to defined target audience. The strategy includes the process of organizing and contextualizing the content before delivering it as part of the corporate learning curriculum.
Done right, content curation is an effective way of identifying valuable and relevant material that can be readily available for employees. In return, the need for employees to conduct searches is eliminated, along with the need for them to read through large volumes of irrelevant content to find the information they need.
The Benefits of Content Curation in Corporate Training
For corporate L&D teams, content curation can add value to your learning strategy and increase overall learning import by:
Creating a central repository of relevant content that can be accessed by employees as needed, all from a centralized location
Encouraging employees to contribute to the learning and training effort by enabling them to share any relevant content they come across
Enhancing employee participation and motivation by awarding the efforts of those that make significant contributions to the content curation strategy
Facilitating informal learning and Just-in-Time (JIT) learning activities as well as contextual learning
Fostering a culture of continuous training and ongoing employee development
The Content Curation Process for Corporate Training
It’s important to determine your best method for curation before you start compiling links and other resources. A well-defined process will provide guidance to all participants as they collect and share information. An effective process will focus on finding and delivering high-value content to your employees.
For corporate training, the content curation process includes five basic steps:
Define Your Content Goals
Examine your organization’s job roles and determine what you want to achieve for each.
Identify Learning Strategies
An important goal is in providing the right type of learning content for each audience of employees. Some groups will benefit most from detailed, extensive courses and group collaboration, while others may be best served through contextual and microlearning activities.
The Internet provides a wide range of potential resources, including video files (from YouTube, Vimeo, etc.) blogs, trade associations, social media, and more. And if your company’s intranet, marketing, and customer training materials might also offer valuable content.
Share the Content
Now you’re ready to share the content with your employees. To accomplish this, a learning management system (LMS) is often the preferred approach as this is the application that allows you to build, deliver, manage, and track your corporate training programs and learning activities. A good LMS will allow you to structure your curated content into effective and engaging courses. Each course is offered to the relevant group of employees.
Finally, encourage your employees to share their thoughts and feedback regarding what you have offered. Consider this feedback as you refine and grow your program over time.
LMS Portals and Curated Corporate Training Content
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to repurpose most any kind of curated content (videos, PDFs, PowerPoint presentations, documents, websites, and more) into structured and engaging corporate training courses. With LMS Portals, an administrator can launch customized training environments (portals) on-demand. And each portal includes a rapid course development engine to house, structure, and deliver your curated content.
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