top of page

Best Practices in Offering Association Member Training

Association Member Training

Training programs offer significant value to associations and their members. Here are some key ways in which training programs can benefit associations:

Member Engagement and Retention

Training programs provide a valuable service that can enhance member engagement and retention. Members are more likely to stay connected with an association that offers relevant and impactful learning opportunities.

Professional Development

Associations can contribute to the professional growth of their members by offering training programs that enhance their skills, knowledge, and expertise. This, in turn, can lead to increased career opportunities and advancement.

Industry Relevance

Well-designed training programs ensure that members stay up-to-date with the latest industry trends, best practices, and technologies. This helps them remain relevant and competitive in their respective fields.

Networking Opportunities

Training sessions often provide networking opportunities where members can connect with peers, experts, and industry leaders. These connections can lead to collaborations, partnerships, and valuable insights.

Knowledge Sharing

Associations serve as hubs for knowledge exchange. Training programs allow members to learn from each other's experiences, challenges, and successes, creating a dynamic learning community.

Member Satisfaction

Providing training programs demonstrates that the association is committed to its members' success. Members are more likely to be satisfied with their membership when they feel they are receiving tangible benefits.


Offering high-quality training programs can set an association apart from others in the industry. It establishes the association as a thought leader and a reliable source of expertise.

Revenue Generation

Depending on the pricing structure, training programs can generate additional revenue for the association. This revenue can be reinvested into providing even better services to members.

Leadership Development

Training programs can groom emerging leaders within the association. As members gain new skills and knowledge, they may become more willing and prepared to take on leadership roles.

Positive Brand Image

A strong training program can enhance the association's reputation within the industry. This positive brand image can attract new members, sponsors, and partners.

Adaptation to Change

Industries are constantly evolving. Associations that offer relevant training programs can help members navigate changes and disruptions effectively.

Loyalty and Advocacy

Members who benefit from training programs are likely to become advocates for the association. They can spread positive word-of-mouth, refer new members, and contribute to the association's growth.

Addressing Specific Needs

Training programs can be tailored to address specific challenges or gaps within the industry. This responsiveness to industry needs adds to the association's credibility.

Data Collection and Analysis

Training programs provide opportunities to collect data on member interests, participation, and outcomes. This data can inform future offerings and strategic decisions.

Continual Improvement

Member feedback from training programs can inform the association's ongoing efforts to improve services, enhance content, and provide better value.

Overall, well-designed training programs can be a cornerstone of an association's value proposition, fostering member success, industry progress, and a strong sense of community.

Best Practices in Offering Association Member Training

Offering association member training is a great way to provide value to your members and help them develop their skills and knowledge within your industry or field.

Here are some best practices to consider when offering association member training:

  1. Needs Assessment: Before designing any training programs, conduct a thorough needs assessment to understand the specific skills and knowledge gaps of your association members. This will help you tailor your training content to their needs.

  2. Clear Learning Objectives: Clearly define the learning objectives for each training program. What should participants be able to do or know after completing the training? This will help guide the content and structure of your training materials.

  3. Diverse Training Formats: Use a variety of training formats to accommodate different learning preferences. This could include webinars, workshops, online courses, podcasts, and more.

  4. Quality Content: Ensure that the training content is accurate, up-to-date, and relevant to the industry or field. Use credible sources and expert input when developing your training materials.

  5. Engaging Delivery: Make the training sessions interactive and engaging. Incorporate real-world examples, case studies, group discussions, and practical exercises to keep participants involved and interested.

  6. Experienced Instructors: If you're using instructors or facilitators, ensure they have expertise in the subject matter and effective teaching skills. A knowledgeable and engaging instructor can significantly enhance the learning experience.

  7. Flexible Scheduling: Recognize that your members have busy schedules. Offer training sessions at different times and days to accommodate various time zones and availability.

  8. Feedback Mechanism: Provide opportunities for participants to give feedback on the training content and delivery. This will help you improve future training offerings.

  9. Certification and Recognition: Consider offering certifications or badges for completing training programs. Recognition for their efforts can motivate members to participate and complete the training.

  10. Continual Improvement: Regularly assess the effectiveness of your training programs. Analyze participant feedback, learning outcomes, and any changes in member performance to refine your training offerings over time.

  11. Technology and Platforms: Utilize user-friendly and reliable technology platforms for delivering online training. Make sure that participants can easily access the training materials and engage in virtual sessions without technical difficulties.

  12. Promotion and Communication: Effectively promote your training programs through various communication channels. Highlight the benefits of the training and how it aligns with the needs of your members.

  13. Collaboration and Networking: Create opportunities for participants to interact and network with each other. This can enhance the learning experience and foster a sense of community among association members.

  14. Cost Consideration: Determine whether the training will be free, offered at a discounted rate for members, or as a separate revenue stream. Consider the financial aspect for both the association and its members.

  15. Long-Term Plan: Develop a long-term training plan that outlines the topics, formats, and timelines for upcoming training offerings. This helps members plan their learning and development journey.

By following these best practices, you can create effective and valuable training programs that cater to the needs of your association members and contribute to their professional growth and success.

eLearning as a Member Training Strategy for Associations

eLearning, or electronic learning, can be a highly effective training strategy for associations. It involves the use of digital technologies to deliver educational content and training materials to learners, offering a range of benefits.

Here's how eLearning can be utilized as a training strategy for associations:

Flexibility and Convenience

eLearning allows association members to access training materials at their own pace and convenience. Learners can choose when and where to engage with the content, accommodating busy schedules and diverse learning preferences.


eLearning makes it easier to reach a larger audience, whether your association has a few hundred or thousands of members. The digital nature of eLearning allows for easy scalability without the limitations of physical classroom space.


Traditional training methods can be costly due to venue rentals, printed materials, and travel expenses. eLearning eliminates many of these costs, making it a cost-effective solution for both associations and members.


With eLearning, every member receives the same high-quality content and training experience. This ensures consistency in the information delivered and the learning outcomes achieved.


Many eLearning platforms allow for personalized learning paths. Members can select courses or modules based on their individual needs and skill levels, enhancing the relevance and impact of the training.

Interactive Learning

Interactive elements such as quizzes, assessments, simulations, and multimedia can be integrated into eLearning modules to engage learners and reinforce learning.

Tracking and Analytics

eLearning platforms often provide tracking and analytics features. Associations can monitor members' progress, completion rates, and assessment scores, enabling them to assess the effectiveness of the training.

Global Reach

Associations can extend their training programs to members worldwide. Geographical barriers are significantly reduced, allowing associations to engage an international audience.

Continuous Learning

eLearning supports the concept of continuous learning, enabling members to keep up with evolving industry trends, regulations, and best practices over time.

Resource Centralization

eLearning platforms can serve as a central repository for all training materials, documents, videos, and resources. This makes it easy for members to find and access information whenever they need it.

Engagement and Gamification

Incorporating gamification elements, such as badges, leaderboards, and rewards, can enhance member engagement and motivation to complete training modules.

Rapid Content Updates

In rapidly changing industries, eLearning allows associations to quickly update training content to reflect the latest developments.

Reduced Environmental Impact

Going digital with eLearning reduces the need for printed materials and physical resources, contributing to a more sustainable approach.

Collaboration and Communication

Elearning platforms often include features for discussion boards, forums, and communication tools that facilitate interaction among learners and instructors.

Integration with Other Tools

Many eLearning platforms can integrate with other tools such as learning management systems (LMS), customer relationship management (CRM) systems, and analytics platforms, providing a comprehensive training ecosystem.

When implementing eLearning as a training strategy, it's important to choose the right eLearning platform, create high-quality content, provide clear instructions for learners, and continuously gather feedback to improve the learning experience.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The system includes built-in, SCORM-compliant course authoring software that enables most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.

Together, these features make the LMS Portals platform the ideal solution to support member training for your association.

Contact us today to get started or visit our Partner Program pages

13 views0 comments


bottom of page