Combining eLearning with
Social Media Marketing
LMS Portals | Social Media Marketing
Combining eLearning with Social Media Marketing
LMS Portals offers a cloud-based, multi-tenant management system that allows our clients and partners to launch and manage private, customized eLearning environments on-demand. The system allows for the centralized management of multiple online learning environments to support diverse eLearning audiences within a single organization, or you can leverage the platform the create new revenue streams by offering your clients their own private eLearning portals.
A unique feature of the LMS Portals platform in in its embedded social media marketing tools. These tools allow learners to share their achievements to their social networks and provide links back to a landing page of your choice, thus creating a new lead source and viral marketing opportunities for your company.
The Power of User-Generated Content for Social Media Marketing
One of the most important trends in social media marketing over the past several years has been the evolution of user-generated content (USG). USG refers to social media content created by your users to help you market your brand. LMS Portals has architected a way of combining this trend with our powerful eLearning platform by allowing users to share their eLearning and training achievements with their social networks. Users can share badges, certificates, and other accolades earn through their eLearning activities and portal administrators can set destination that embedded links within these shares will take the recipients. All of which creates a passive, yet powerful marketing opportunity for your organization.
A Unique Revenue Opportunity for Consulting and Training Organizations
If your organization provides training or consulting services to your clients, you can leverage the LMS Portals platform to launch and manage a private eLearning environment for each of your clients. And within each portal, you can embed the tools and automation for user-generated social media content and benefit from the powerful marketing opportunity it provides.
Additional LMS Portals Platform Features
In addition to embedded social media marketing, the LMS Portals platform provides powerful tools for portal branding, learning paths, user onboarding, messaging, analytics, and more. Its open architecture enables you to work with a variety of eLearning authoring tools and supports learning content in formats that include video, HTML5, PDFs, documents, images, and text files.
The system includes a set of reporting tools that enable you to review and share detailed information regarding user engagement and success. And the ongoing review of this data can be beneficial as you look to revise and expand your program over time.