In today’s increasingly competitive corporate world, finding ways to gain an edge is critical. One of the greatest advantages a company can create for itself is in building a well-trained sales team. In fact, recent studies have found that the caliber of the salesperson is the most cited factors in a buyer’s decision-making criteria. Given this, it is critical to arm your sales team with the knowledge and skills to understand your industry, anticipate market changes, and create new revenue opportunities. The better your salespeople are trained, the stronger your company and its growth prospects will be.
The Benefits of Sales Training
Chances are, your company has a great deal of competition against which you’re looking to create every possible advantage., Sales training can provide powerful benefits in this regard and often brings a greater return than almost any other investment your company might consider.
Exceptional Return-on-Investment (ROI)
Which brings us to the first benefit- ROI. Businesses of all sizes and from every industry tend to invest large amounts of money into sales training each year. And most of these companies report exceptional returns on their investment.
Enhanced Recruiting Power
Salespeople, like other professionals, are looking for ways to further their career potential, as well as their personal growth. A formal sales training program demonstrates a company’s commitment to its employees and their success. In fact, one recent survey found that 54% of companies considered this benefit when they chose to implement sales training.
Enforcing Brand Loyalty
A well-trained sales professional is able to connect with your customers and prospects on a personal level, as well as a business level. In this way, they help to enhance your company’s credibility and position you in their eyes, creating the opportunity to emerge as Thought Leaders in your industry. Through sales training, your team learns to accurately diagnose a customer’s pain, before offering solutions.
Optimized Customer Experience
Proper training helps ensure that the product and solutions your salespeople propose to your customers are the right ones. This leads to the best possible customer experience and can result in cross-sell and upsell opportunities, as well as referrals and word-of-mouth advertising.
LMS Portals for On-Demand Sales Training
At LMS Portals, we provide our clients and partners with a cloud-based, multi-tenant learning management system (LMS) that allows an administrator to launch and manage a customized online learning environment (portal) for each of your unique training audiences. Each portal you launch includes a powerful, SCORM-compliant course development engine, along with robust supporting tools for user onboarding, learning path creation, group management, certificate awarding, analytics, and more.
White Label Sales Training Courses
We also provide our clients and partners with a library of 140+ ready-made, customizable corporate training courses. And a large part of our library consists of training courses, covering sales topics such as prospecting, listening skills, communication, negotiation, closing, and more.