Companies around the world continue to shift their corporate training and employee development strategies from in-person, classroom-based training to an online-based approach. Known as “Corporate eLearning”, this training strategy utilizes electronic technologies (the Internet, primarily) to eliminate many of the costs associated with in-person training, such as travel, lodging, catering, and the printing of training materials.
For employees, corporate eLearning programs allow to the learn at their own pace, rather than keep up with the pace set by an instructor. It also allows them to conduct their training activities at any time and from any place, all that is required is an Internet connection.
While most corporate eLearning programs tend to leverage a variety of content for its lessons (e.g. PDFs, PowerPoint presentations, web pages, images, etc.), video has emerged as one of the most powerful content types for effective training.
Types of Videos for Corporate eLearning
Video-based corporate eLearning content offers a powerful and effective method for introducing training material to employees. This is especially true for introducing challenging concepts and for any type of training that would benefit from a visual demonstration (such as product demonstrations). A good video will not only effectively convey training material, but can engage, captivate, and motivate the employee and help create a powerful learning experience.
There are two primary types of videos that are used in corporate eLearning:
These are usually scripted videos in which an instructor will lead employees through the training content. Challenging training content that needs to be explained in detail is often delivered in this approach.
The use of animation has grown in popularity in recent years as there are now a variety of tools available that enable most anyone to create engaging animated videos. Animated videos are often used for company and product introductions—commonly referred to as Explainer Videos.
The Benefits of Video Content for Corporate eLearning programs
It is estimated that nearly 90% of companies that utilize corporate eLearning now include video-based training as part of their curriculum.
If your organization is considering the use of video as part of your training program, some of the benefits you can expect include:
According to Psychology Today, the human brain can process video content up to 60,000 times faster than it can process text, which makes video a powerful method for conveying any type of training content.
In addition to eliminating the need for travel and the printing of training materials, each video you create can reach large numbers of employees across multiple geographic locations.
One of the challenges of in-person based training is in ensuring that all instructors are delivering a uniform set of content with consistent messaging. Video eliminates this concern by enabling you to share the same content across a wide array of employees and audiences.
Microlearning- the use of short pieces of training content- is an increasingly popular approach to corporate eLearning. Videos support microlearning very well through the creation of brief, to the point, videos.
LMS Portals: Video Content for Corporate eLearning
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system (LMS) that allows an administrator to launch and manage a dedicated corporate eLearning environment (portal) for each of your unique audiences. Each portal you launch includes a powerful course development engine, along with robust tools for user onboarding, learning path creation, group management, live remote training, certificate awarding, analytics, and more.
The LMS Portals course development engine supports video-based corporate eLearning by allowing you to upload videos to our secure servers. Or you can choose to link to videos on YouTube or Vimeo.
In addition, we offer a library of 140+ ready-made courses, covering most every aspect of corporate training and employee development.