SaaS (Software as a Service) is a cloud-based software delivery model in which software applications are hosted by a third-party provider and made available to customers over the internet. Instead of installing and maintaining software on their own servers or computers, users can access the software through a web browser or mobile app.
With SaaS, customers typically pay a monthly or yearly subscription fee to access the software. The software provider is responsible for maintaining the infrastructure, security, and updates to the software, allowing users to focus on their business operations rather than IT management.
SaaS offers several advantages over traditional software delivery models. For example, SaaS eliminates the need for customers to invest in expensive hardware or software licenses, making it more affordable and accessible for businesses of all sizes. SaaS is also highly scalable, allowing users to easily add or remove users and features as their business needs change.
SaaS is used across a wide range of industries and applications, including customer relationship management (CRM), human resources, accounting, and Learning Management Systems. Popular examples of SaaS applications include Salesforce, Dropbox, and LMS Portals.
The Growth of SaaS in Recent Years
The SaaS industry has experienced significant growth in recent years, and here are some statistics that demonstrate its increasing popularity:
According to Gartner, the global SaaS market size is projected to grow to $117.7 billion in 2021, up from $102.2 billion in 2020.
Research from Grand View Research estimates that the global SaaS market will grow at a CAGR of 9.4% between 2021 and 2028.
The 2021 B2B SaaS Industry Market Report by OWL Labs found that 88% of businesses have adopted cloud-based SaaS solutions.
In 2020, Salesforce reported revenue of $17.1 billion, representing a YoY growth of 24%.
A survey by BetterCloud found that 73% of organizations plan to move nearly all their apps to SaaS by 2021.
According to a report by Orbis Research, the global SaaS customer relationship management (CRM) market size is expected to grow from $43.4 billion in 2020 to $93.5 billion by 2026, at a CAGR of 12.7% during the forecast period.
The 2021 State of SaaS Report by Blissfully found that the average number of SaaS applications used per company has increased from 8 in 2015 to 83 in 2021.
What is a SaaS Reseller?
A SaaS reseller is a third-party individual or company that sells SaaS (Software as a Service) products to end-users. A SaaS reseller does not create the software itself but instead markets and sells it to customers on behalf of the software provider.
SaaS resellers act as intermediaries between the software provider and the end-user, providing a range of services to help sell the software. These services can include marketing, sales, and technical support, which can help increase customer adoption of the software and drive revenue for both the software provider and the reseller.
SaaS resellers often earn commissions on the sales they generate, making it a potentially lucrative business opportunity. They may also be able to offer their customers additional services, such as customization or training, to further differentiate themselves from competitors and increase their revenue.
The Benefits of Becoming a SaaS Reseller
Becoming a SaaS (Software as a Service) reseller can provide a range of benefits, including:
Additional Revenue Stream
As a SaaS reseller, you can earn a commission on the sales you generate. This can provide a steady and predictable stream of revenue for your business.
Low Startup Costs
Starting a SaaS reseller business requires relatively low startup costs compared to other business models. There is no need for inventory, physical storefronts, or expensive equipment, making it an attractive option for entrepreneurs.
Recurring Revenue
SaaS reselling often generates recurring revenue through monthly or annual subscriptions. This can create a predictable and consistent stream of income.
Access to High-Quality Software
SaaS providers often offer high-quality software that is continually updated and maintained, allowing you to offer customers the latest technology without having to invest in development costs.
Flexibility
As a SaaS reseller, you can work from anywhere and at any time. This provides flexibility for your schedule and allows you to work remotely, reducing overhead costs.
Customer Loyalty
If you provide high-quality support and services, your customers are more likely to remain loyal to your business, resulting in long-term revenue.
Additional Services
As a SaaS reseller, you can offer additional services such as customization, training, and technical support, increasing your revenue potential and customer satisfaction.
Six Features Offered by the Best SaaS Reseller Programs
The best SaaS reseller programs offer a range of benefits and incentives to resellers to encourage them to promote and sell the software. Here are six key features of the best SaaS reseller programs:
Generous commission rates: The best SaaS reseller programs offer competitive commission rates that reward resellers for their sales efforts.
High-quality software: The software being sold must be top-quality, reliable, and easy to use. This will ensure that customers are satisfied with their purchase, which can lead to repeat business.
Training and support: The best SaaS reseller programs provide training and support to their resellers, including marketing materials, product demos, and technical support. This helps resellers to better understand the product and how to sell it.
Co-marketing opportunities: The best SaaS reseller programs provide co-marketing opportunities to help resellers promote the software. This can include access to webinars, events, and other promotional materials.
White-labeling: Some SaaS reseller programs allow resellers to white-label the software, meaning that they can sell the software under their own brand name. This can help resellers to build their own brand and increase customer loyalty.
Flexible pricing and billing: The best SaaS reseller programs offer flexible pricing and billing options to meet the needs of different customers. This can include monthly or annual billing, as well as tiered pricing based on usage.
About LMS Portals
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.
Our platform is ideal for our SaaS reseller partners as it allows you to launch a private, customized portal for each of your corporate clients.
The system includes built-in, SCORM-compliant course authoring software that enables most anyone to build engaging courses quickly and easily.
We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.
If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.
Together, these features make the LMS Portals SaaS reseller program a great choice for your organization.
Contact us today to get started or visit our Partner Program pages