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Pricing Strategies for Reselling SCORM Courses

Reselling SCORM Courses Pricing

SCORM stands for "Sharable Content Object Reference Model." It is a set of technical standards and specifications used for creating and delivering e-learning content. SCORM courses are typically designed for online learning and are widely used in educational and training environments.

A SCORM course is a digital learning module that adheres to the SCORM standard. It consists of a collection of web-based learning materials, such as presentations, videos, assessments, quizzes, and interactive content, organized into a structured format.

SCORM courses are usually created using authoring tools that support SCORM standards, allowing course creators to develop content that is compatible with a variety of learning management systems (LMS) and e-learning platforms.

The key feature of SCORM is its interoperability, which means that SCORM-compliant courses can be easily shared and deployed across different learning environments. SCORM courses are designed to be self-contained and portable, allowing learners to access them on various SCORM-compliant LMS platforms without compatibility issues.

SCORM courses typically include features such as bookmarking (remembering the learner's progress), tracking learner interactions and completion status, reporting assessment scores, and enabling communication between the course and the LMS.

By using SCORM standards, organizations and educational institutions can develop and distribute e-learning content that can be easily integrated into their existing learning management systems, enabling efficient and consistent delivery of online training and educational materials.

The Benefits of Reselling SCORM Courses

Reselling SCORM courses can offer several benefits for individuals or organizations involved in the e-learning industry. Here are some advantages of reselling SCORM courses:

  • Cost-Effective Solution: Reselling SCORM courses eliminates the need to develop e-learning content from scratch. Instead of investing significant resources in content creation, you can leverage existing high-quality courses developed by experienced professionals. This can save both time and money, making it a cost-effective solution for offering e-learning content.

  • Diverse Course Catalog: Reselling SCORM courses allows you to offer a wide range of courses covering various topics and industries. You can curate a diverse course catalog that caters to the needs and interests of different learners. This variety helps attract a larger customer base and increases the chances of meeting specific learning requirements.

  • Quick Time-to-Market: Developing e-learning content can be a time-consuming process. By reselling SCORM courses, you can quickly enter the market and start offering courses to learners without lengthy content development cycles. This allows you to capitalize on the demand for e-learning and generate revenue faster.

  • Established Quality: When you resell SCORM courses, you have the advantage of offering courses that have already been developed and tested. This ensures a certain level of quality and reliability in the content. Reputable SCORM courses often undergo rigorous review and quality assurance processes, ensuring that learners receive valuable and well-structured educational materials.

  • Scalability and Flexibility: Reselling SCORM courses provides scalability and flexibility in meeting the needs of your customers. As the demand for specific courses increases, you can easily scale your offerings by adding more licenses or expanding your course catalog. This adaptability allows you to accommodate a growing customer base and adapt to changing market trends.

  • Focus on Marketing and Sales: With reselling SCORM courses, you can concentrate your efforts on marketing, sales, and customer support instead of spending significant resources on course development. This allows you to allocate your time and resources strategically to promote your offerings, reach a wider audience, and provide excellent customer service.

  • Access to Updates and Enhancements: When you resell SCORM courses developed by a third-party, you often gain access to updates, enhancements, and improvements made to the courses over time. This ensures that your customers receive up-to-date and relevant content, enhancing the value and longevity of the courses you offer.

  • Partnership Opportunities: Reselling SCORM courses opens up opportunities for partnerships with content providers, course creators, or learning management system (LMS) providers. Collaborating with established players in the e-learning industry can strengthen your position, broaden your reach, and create mutually beneficial relationships.

It's worth noting that when reselling SCORM courses, it's essential to choose reputable content providers, ensure proper licensing agreements, and maintain compliance with intellectual property rights.

Pricing Strategies for Reselling SCORM Courses

When it comes to pricing strategies for reselling SCORM courses, several factors should be considered to determine the appropriate pricing. Here are some key considerations and strategies:

Cost Analysis

Begin by analyzing the costs associated with acquiring or developing the SCORM courses. Consider factors such as course development expenses, licensing fees, content creation, maintenance, and any additional costs related to hosting or marketing.

Market Research

Conduct thorough market research to understand the demand for SCORM courses in your target market. Explore competitors' pricing strategies, course quality, features, and customer reviews. This research will help you determine a competitive price range.

Value Proposition

Assess the value your SCORM courses offer compared to other available options. Highlight unique features, high-quality content, interactive elements, certifications, or any other value-add that can justify a premium price.

Pricing Models

Determine the most suitable pricing model for your target audience. Common pricing models for SCORM courses include:

  • One-time Purchase: Set a fixed price for customers to access the course indefinitely.

  • Subscription: Offer access to the SCORM courses through a recurring subscription fee. This model provides ongoing revenue and allows for continuous updates and additions to the course content.

  • Tiered Pricing: Create different pricing tiers based on the level of access or additional features offered. For example, you can offer basic, intermediate, and premium packages with varying prices.

  • Bundling: Bundle multiple SCORM courses together and offer them at a discounted price. This strategy can encourage customers to purchase more courses at once.

Pricing Levels

Consider offering different pricing levels to cater to a wider range of customers. For instance, you can have a basic pricing level for individual learners and a separate pricing structure for corporate clients or educational institutions.

Promotions and Discounts

Offer occasional promotions, discounts, or limited-time offers to incentivize purchases and attract new customers. This can help create a sense of urgency and encourage potential customers to take action.

Customer Feedback

Regularly gather feedback from your customers to evaluate their satisfaction level and perceived value of the courses. Use this feedback to make pricing adjustments or introduce new features based on customer preferences.


Don't be afraid to experiment with different pricing strategies and monitor the results. Test different price points, packaging options, or limited-time offers to identify the optimal pricing structure that maximizes revenue while maintaining customer satisfaction.

Remember, pricing is a dynamic aspect of any business, and it may require periodic adjustments based on market conditions, competition, and customer feedback. Regularly evaluate and refine your pricing strategy to ensure its effectiveness and relevance in the market.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The system includes built-in, SCORM-compliant course authoring software that enables most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made SCORM courses, covering most every aspect of corporate training and employee development. These courses are available for resale by our partners.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.

Together, these features make the LMS Portals platform the ideal platform with ready-made SCORM courses available for reselling.

Contact us today to get started or visit our Partner Program pages

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