Content Curation Strategies for Leadership Training Companies
- LMSPortals
- 3 days ago
- 5 min read
Leadership training isn’t static. Trends shift, theories evolve, and executives demand ever-more relevant, digestible insights. In this fast-moving space, leadership training companies must consistently deliver high-value content that keeps learners engaged and informed. But creating all this content from scratch? That’s unsustainable.
This is where content curation steps in—not just as a time-saver, but as a strategic tool to deliver smart, targeted learning experiences. Done right, content curation enhances credibility, boosts learner engagement, and positions training providers as thought leaders.
Below, we break down the most effective strategies leadership training companies can use to curate content that’s useful, credible, and aligned with business goals.
Why Content Curation Matters in Leadership Training
Before diving into tactics, let’s get clear on why curation is so critical in leadership development.
Leaders are time-starved. They want concise, high-quality insights without the fluff.
The landscape changes quickly. From hybrid work models to DEI strategies, leadership challenges evolve constantly.
Learners crave diversity. They want content from varied sources, voices, and formats.
Authority matters. Curating credible, timely resources builds your brand as a trusted learning partner.
Curation allows leadership trainers to meet these needs without burning out content teams or bloating development costs.
1. Define Clear Content Objectives
Don’t curate randomly. Start by aligning your content curation with your training objectives. Ask:
What core competencies are we developing? (e.g., emotional intelligence, strategic thinking, inclusive leadership)
What challenges do our learners face?
What content formats work best for our audience?
Once you define your themes, every curated piece should clearly serve those goals.
Pro tip: Map your content curation strategy to leadership frameworks you teach—like Situational Leadership, Transformational Leadership, or the Five Practices of Exemplary Leadership.
2. Build a Reliable Curation Funnel
To streamline your workflow, establish a repeatable process for discovering and vetting content.
Source Widely
Set up alerts and follow respected outlets. Great sources include:
Harvard Business Review
McKinsey Insights
TED Talks
Forbes Leadership
Fast Company
Podcasts like “Coaching for Leaders” or “The Look & Sound of Leadership”
Use tools like Feedly, Flipboard, or Pocket to organize incoming content.
Filter Ruthlessly
Don’t just grab content because it’s popular. Vet for:
Credibility (Who’s the author? What’s the source?)
Relevance (Does it match your curriculum or audience needs?)
Clarity (Is it digestible and well-written?)
Actionability (Can learners use it in real life?)
Archive Strategically
Use tools like Airtable, Notion, or even a Google Sheet to track and categorize content by topic, format, date, and use-case. This becomes your curated library—a valuable internal resource.
3. Add Context and Commentary
Curation isn’t just reposting links. It’s about framing the content so it becomes more useful to your learners. This is where you add real value.
For each curated item:
Summarize the core insight in your own words.
Explain why it matters for leadership development.
Suggest ways to apply it to real-world scenarios.
Ask reflection questions to spark deeper thinking.
This positions your company as an interpreter of insight—not just a content aggregator.
4. Mix Formats for Maximum Engagement
Not everyone learns the same way. A smart curation strategy includes multiple content formats to keep learners engaged:
Articles: Great for in-depth concepts or opinion pieces.
Videos: Useful for storytelling, case studies, or TED-style inspiration.
Podcasts: Ideal for leaders on the go.
Infographics or charts: Good for models, frameworks, or data-heavy insights.
Interactive tools: Assessments, quizzes, or scenario-based simulations.
Curate a content stack for each module or learning objective, mixing formats to reinforce key lessons.
5. Curate With the Funnel in Mind
Not all content needs to live inside your formal training programs. Use curation across the customer journey:
Top of Funnel (Awareness)
Use curated content on social media, blogs, and newsletters to attract potential clients. Show your finger is on the pulse of what matters in leadership today.
Middle of Funnel (Engagement)
Share curated insights in webinars, email sequences, or microlearning modules to build trust and authority.
Bottom of Funnel (Retention)
Support alumni or past clients with curated leadership digests, recommended reading lists, or podcast roundups to maintain long-term engagement.
6. Collaborate With Industry Voices
Your own trainers aren’t the only credible voices. Partner with industry experts, authors, or executive coaches and invite them to co-curate content.
Host a “Leadership Picks of the Month” featuring guest contributors.
Co-create LinkedIn roundups or panel-style blog posts.
Invite experts to react to curated content in a live Q&A or short-form video.
This broadens your reach, adds fresh perspectives, and increases credibility.
7. Curate for Internal Teams Too
Content curation isn’t just for learners. Use it to level up your internal team—trainers, instructional designers, client success managers.
Share weekly research digests in Slack or email.
Maintain an internal “What’s New in Leadership?” board.
Create a shared library of curated models, frameworks, and metaphors to use in training sessions.
The stronger your internal knowledge base, the sharper your programs become.
8. Use Tech to Scale Smartly
The right tools can turn curation from a chore into a system. Consider:
Feedly for aggregating sources.
Scoop.it for creating visual content boards.
Curata or UpContent for enterprise-scale curation.
Canva or Lumen5 to repackage curated content into custom visuals or short-form videos.
AI tools (like ChatGPT) can help summarize long articles, generate reflection prompts, or turn curated content into discussion questions. Just make sure a human still reviews for accuracy and tone.
9. Turn Curation Into Microlearning
Curated content works great in short, modular formats. Create a rhythm of quick-hit learning moments:
Daily leadership tips from curated quotes or models.
Weekly “must-reads” with links and brief takeaways.
Monthly learning challenges (e.g., “Watch this video, try the exercise, and share your experience on our community board”).
Microlearning built on curation keeps training alive beyond workshops and seminars.
10. Measure and Iterate
As with any content strategy, track performance. Monitor:
Engagement rates (clicks, time spent, shares)
Learner feedback (“Was this content helpful? Relevant?”)
Application rates (Are learners using what they’ve read?)
Alignment with KPIs (Does it support behavior change or leadership outcomes?)
Refine your curation strategy based on what works—not just what’s trending.
Final Thought: Be a Guide, Not a Dump Truck
Content curation isn’t about piling on more information. It’s about making sense of the noise. Leadership training companies that do it well become trusted guides—filtering, framing, and focusing attention where it matters most.
The best curators don’t just share content. They shape conversations.
So don’t just copy-paste links. Curate with intent. Offer context. Start dialogue. Spark change.
That’s leadership in action.
About LMS Portals
At LMS Portals, we provide our clients and partners with a mobile-responsive, SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.
The system includes built-in, SCORM-compliant rapid course development software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily.
We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.
If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.
Together, these features make LMS Portals the ideal SaaS-based eLearning platform for our clients and our Reseller partners.
Contact us today to get started or visit our Partner Program pages
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