Most every organization today, regardless of size or industry, understands the value of employee training for developing and maintaining a competitive edge in their market. But in recent years, an increasing number of companies are implementing Extended Enterprise training programs to accommodate both internal and external audiences and provide specialized training courses to their customers, suppliers, and channel partners. And while offering specially designed training programs for each of these additional audiences can benefit your organization, channel partner training can bring significant value and help drive your revenue and business growth.
The Benefits of Channel Partner Training
An effective channel strategy can help a company to grow faster and gain access to markets and opportunities they might otherwise never see. But having a list of companies sighed up for your channel program is not enough. You need to offer effective and ongoing training to derive the greatest value from your program and partners.
Channel Partner Training refers to programs and activities your company provides to partners to enable them to promote, sell, and service your company’s offerings more effectively.
Some of the benefits of offering channel partner training include:
The most powerful and obvious benefit from channel partner training is an increase in the sales revenue they generate for your company. When your partners are trained on the most effective ways to promote, demonstrate, and sell your offerings, they are likely to sell more in a shorter period of time.
Elevate Your Brand
Most channel partners represent a number of company’s and offerings. Your training program can help distinguish your brand from these other companies and keep your products and services “top of mind” as your channel reps meet with their clients.
Maximize Customer Retention
Well-trained partners are better able to address customer concerns as they arise and optimize the customer’s experience with your offerings. This leads to greater customer retention rates and loyalty to your brand.
Reduce Support Costs
Through proper training, your channel partners will be better able to handle customer service issues as they arise and bring these issues to a close without having to get your company involved. This leads to reduced supports costs for your organization and should be factored into the ROI from your partner training program.
An often-overlooked benefit from channel partner training is in the opportunity to collect input and feedback from these companies as they work with clients. This information can be very valuable as you determine the future direction of your company and offerings.
LMS Portals: A Channel Partner Training Platform
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system (LMS) that allows an administrator to launch and manage a dedicated online training environment (portal) for each of your unique audiences. Each portal you launch includes a powerful course development engine, along with robust tools for user onboarding, learning path creation, group management, live remote training, certificate awarding, analytics, and more.
LMS Portals serves as an ideal channel partner training platform as it allows you to launch a customized, branded portal for each of your channel partners and isolate the data and analytics for each of your partners.