The eLearning market in Australia has experienced significant growth in recent years, with the COVID-19 pandemic further accelerating the adoption of online education and training.
Here are some key facts and figures related to the growth of the eLearning market in Australia:
Market size
According to a report by IBISWorld, the online education and training industry in Australia had a revenue of AUD 6.1 billion in 2020, with a growth rate of 8.5% from the previous year.
Increasing Demand
The COVID-19 pandemic has led to an increased demand for online education and training, with many schools, universities, and businesses transitioning to online learning. The Australian eLearning Industry Association (AeLIA) reported a 250% increase in demand for eLearning during the pandemic.
Government Initiatives
The Australian government has also recognized the importance of eLearning and has invested in initiatives to support its growth. For example, the Digital Education Revolution (DER) provided funding for schools to purchase computers and digital resources, while the National Broadband Network (NBN) has improved internet access in regional and remote areas.
Technological Advancements
The growth of eLearning has also been supported by advancements in technology, such as cloud computing, artificial intelligence, and virtual and augmented reality. These technologies have enabled the development of more immersive and interactive online learning experiences.
Industry Players
The eLearning market in Australia is served by a number of players, including universities, vocational education and training (VET) providers, edtech startups, and corporate training providers. Some of the key players in the market include OpenLearning, GO1, Smart Sparrow, and Canva for Education.
Training Topics of Interest for Australian Businesses
There are many eLearning course topics that are popular among Australian businesses.
Here are some of the top eLearning course topics that Australian businesses are interested in:
Compliance training: Australian businesses are required to comply with a range of regulations and standards, and eLearning courses can be an effective way to ensure employees are aware of their responsibilities. Some of the popular compliance training topics include workplace health and safety, anti-discrimination and harassment, and data privacy.
Soft skills training: Soft skills such as communication, teamwork, and problem-solving are crucial for the success of any business. eLearning courses can help employees develop these skills, which can improve their performance and productivity. Some of the popular soft skills training topics include leadership, emotional intelligence, and conflict resolution.
IT and digital skills: As technology continues to evolve, Australian businesses need employees who are proficient in IT and digital skills. eLearning courses can provide training on a range of topics, including cybersecurity, cloud computing, and digital marketing.
Customer service training: Providing excellent customer service is essential for Australian businesses to maintain their reputation and retain customers. eLearning courses can help employees develop customer service skills such as empathy, active listening, and problem-solving.
Sales training: Sales is a crucial function for many Australian businesses, and eLearning courses can provide training on sales techniques, product knowledge, and customer relationship management.
Industry-specific training: Some Australian businesses may require industry-specific training, such as compliance with financial regulations or technical training in a particular field. eLearning courses can provide tailored training to meet these specific needs.
Seven eLearning Market Resources for Australian Businesses
There are many resources available to learn about the eLearning market in Australia. Here are a few sources to get started:
E-Learning Industry
This website provides news, articles, and reviews of eLearning platforms and courses. You can filter by country and topic to find relevant information about the eLearning market in Australia.
Australian eLearning Industry Association (AeLIA)
AeLIA is a non-profit organization that promotes eLearning in Australia. They offer resources such as webinars, events, and networking opportunities for members.
EdTechXGlobal
This website offers news and analysis of the global education technology industry. They have a section dedicated to Australia with articles on trends, investments, and startups in the eLearning market.
Deloitte Insights
This report by Deloitte provides an overview of the eLearning market in Australia, including trends, challenges, and opportunities.
IBISWorld
This market research company offers a report on the online education and training industry in Australia. The report includes market size, industry trends, and key players.
Learning Seat
This company offers online training courses for businesses in Australia. They have a blog with articles on eLearning trends and best practices.
Australian Council for Educational Research (ACER)
ACER is a leading research organization in education. They have a section on their website dedicated to eLearning with research reports and publications.
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