In today’s highly challenging business climate, creating every possible competitive advantage is critical for the success of your organization. And a strong sales team is one of the most important assets your company have in order to survive and thrive in this environment. In fact, studies have found that the competence of a salesperson can have the greatest impact on a buyer’s decision. Given this, U.S. companies now spend more than $5 billion annually to train their sales teams as a way to spur the overall growth of their organization.
The Benefits of Sales Training for Your Organization
Some of the ways a well-designed sales training program can your sales organization include:
Higher Win Rates
Trained sales reps tend to win more deals than those who lack skills and training opportunities. And higher win rates are a significant factor in driving company growth.
More Reps Achieving Quota
Effective sales training programs tend to improve each rep’s chance to meet or exceed quota on a regular basis, which leads to predictable and increasing revenues.
Offering training to new sales reps can onboard them to your team more quickly and enable them to contribute to sales production in a shorter timeframe.
Companies that offer training to their sales reps tend to see lower turnover as your reps are lively to experience a higher level of success at your company. In addition, reps who are offered formal sales training tend to feel more valued, also making them less likely to leave your team.
Increased Customer Loyalty
Through training, your sales reps can develop the skills they need to build strong, lasting relationships with their clients. This increased loyalty not only protects your existing revenues, it also provides more opportunity for product and service upselling.
eLearning for Employee Development and Sales Training
As cloud technologies continue to evolve, an increasing number of companies leverage online learning, or “eLearning” as the foundation for all types of employee learning programs, including sales training. eLearning eliminates many of the expenses associated with traditional, in-person training, such as travel, instructor fees, and the costs of printing and distributing training materials. At the same time, eLearning provides a level of convenience unmatched by classroom-based training as it allows your reps to conduct their training activities at any time and from any place that is convenient for them. All that is required is an Internet connection.
LMS Portals for Employee Development and Sales Training
LMS Portals provides our clients and partners with a cloud-based, multi-tenant Learning Management System (LMS) to support employee development and sales training programs. With LMS Portals, your administrator can launch multiple online learning environments (portals) to provide dedicated support for each of your training audiences. Each portal you launch can have its own unique branding along with a rapid course development engine and supporting tools for user onboarding, learner collaboration, reporting, and more.
Ready-Made Courses for Sales Training
In working with LMS Portals, our clients and partners have access to a complete library (130+ courses) covering all aspects of employee development, including sales and marketing training.
Some of the sales and marketing courses included in our corporate training library include:
Overcoming Sales Objections