Updated: Mar 22, 2022
An increasing number of businesses are shifting their employee training strategies for in-person based training to online learning, also known as “eLearning”. eLearning refers to the use of electronic technologies (the Internet, primarily) as the foundation for training and development. Several types of content can be used to drive eLearning, including videos, PowerPoint presentations, PDFs, websites, images, and more). But among these, videos have emerged as the favorite content type for employees, as well as Learning and Development (L&D) professionals.
The use of video content for corporate eLearning is a proven approach to effective training, especially when dealing with difficult concepts or for any topic that can benefit from a demonstration, such as product training. In addition, the video is cost-effective and helps ensure consistency in your corporate eLearning strategy as you roll it out to multiple audiences.
YouTube for Corporate eLearning
YouTube is not only the largest video sharing website, it is also the second largest search engine in the world (behind Google). Anyone with a computer or mobile device and an Internet connection can view YouTube content. You can also set up a free account to share your own videos. Today, people from all over the world turn to YouTube when they need answers to questions or q quick tutorial on almost any topic.
Today, many companies have found YouTube to be a valuable component of their corporate eLearning programs for the following reasons.
Most corporate eLearning lessons include an element of explaining something to the learner. Video has proven to be an effective vehicle for this. In fact, Explainer Videos (typically short, animated video content) continue to be a popular way to introduce a company or a product.
Video provides an ideal way to share a demonstration and help employees develop new skills. In fact, many videos on YouTube were shared for this specific purpose.
Curating Corporate eLearning Content from YouTube
Today, more than 60% of companies say they leverage YouTube for one or more facets of their business and the platform hosts nearly 40 million channels. Given the size and power of YouTube, many L&D professionals wonder if they can leverage existing YouTube content for their corporate eLearning programs. Before making the determination for your program, you will want to understand the YouTube licensing models.
YouTube videos fall into two categories:
Standard YouTube License
Allows you to embed or link to the content on your webpage without making any changes. Any YouTube video with this license, prohibits you from altering it or using it as part of a derivative work. You are only permitted to view it.
Creative Commons Attribution License
Allows you to use or edit the video if you credit the owner. These videos can be used in commercial projects as long as you credit author of the content.
To summarize, determining whether to use existing YouTube videos as part of your corporate eLearning program includes not only an assessment of the quality of the video and its fit for your training purposes, but also understanding YouTube licensing to avoid copyright infringement.
LMS Portals: Link to YouTube Videos for Corporate eLearning
LMS Portals is a SaaS-based, multi-tenant Learning Management System (LMS) that allows an administrator to launch and manage a dedicated corporate eLearning environment (portal) for each unique training audience. Each portal you launch includes a powerful course development engine, along with robust tools for user onboarding, group management, learning path creation, live remote training, certificate awarding, analytics, and more.
With LMS Portals, you can choose to upload your own videos to our secure servers, or you can link to an existing YouTube video.