top of page

Five Types of SaaS Reseller Opportunities

Updated: Mar 24

Types of SaaS Reseller Opportunities

The SaaS (Software as a Service) market has seen significant growth in recent years, and this trend is expected to continue in the future. Here are some key factors driving the growth of the SaaS market:


SaaS solutions are often more cost-effective than traditional software solutions, as they require minimal upfront investment and are typically priced on a subscription basis. This makes them accessible to small and medium-sized businesses that may not have the budget for expensive software solutions.


SaaS solutions are highly scalable, which means they can easily adapt to the changing needs of businesses. As a company grows, it can easily add or remove users and features as needed.


SaaS solutions can be accessed from anywhere with an internet connection, making them highly convenient for businesses with remote workers or multiple locations.


SaaS providers are constantly innovating and updating their solutions to meet the changing needs of their customers. This means businesses can stay ahead of the curve by using the latest technology and features.


SaaS solutions often integrate with other software and tools, making it easy for businesses to streamline their workflows and increase efficiency.

According to a report by Grand View Research, the global SaaS market size is expected to reach $307.3 billion by 2026, growing at a CAGR of 18.3% from 2021 to 2026. This growth is driven by the increasing adoption of cloud computing, the rise of remote work, and the need for businesses to digitize their operations.

Five Types of SaaS Reseller Opportunities

There are several types of SaaS reseller opportunities available for individuals and businesses looking to enter the SaaS market. Here are some of the most common types:

  1. Referral Reseller: Referral resellers earn a commission for referring customers to a SaaS provider. They don't handle sales or support, but simply promote the SaaS solution and provide a referral link.

  2. Value-Added Reseller (VAR): VARs add value to the SaaS solution by providing additional services such as installation, customization, and training. They may also provide ongoing support and maintenance to customers.

  3. White-Label Reseller: White-label resellers rebrand the SaaS solution as their own and sell it under their own brand name. They may provide additional services and support under their own brand as well.

  4. Cloud Service Provider (CSP): CSPs provide cloud-based services to businesses, including SaaS solutions. They may also provide other cloud-based services such as infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS).

  5. Managed Service Provider (MSP): MSPs provide ongoing management and support for SaaS solutions, as well as other IT services. They may also provide additional services such as cybersecurity and data backup and recovery.

How to Choose the Right SaaS Platform to Resell

Choosing the right SaaS platform to resell can be a critical decision for your business, as it can determine your success and profitability as a reseller.

Here are some factors to consider when choosing a SaaS platform to resell:

Market Demand

Choose a SaaS platform that has a strong market demand and a large customer base. Look for platforms that solve common business problems and have a wide range of use cases.

Features and Functionality

Look for SaaS platforms that offer a comprehensive set of features and functionality that are relevant to your target market. Evaluate the platform's usability, customization options, scalability, and security features.

Pricing and Profitability

Choose a SaaS platform that offers competitive pricing and allows you to earn a profitable commission or markup. Look for platforms that offer flexible pricing models and commission structures that suit your business model.

Integration Capabilities

Look for SaaS platforms that integrate easily with other software and tools that your customers use. Evaluate the platform's integration capabilities and ensure that it can work seamlessly with your customers' existing software stack.

Support and Training

Choose a SaaS platform that provides adequate support and training to help you succeed as a reseller. Look for platforms that offer comprehensive documentation, training resources, and responsive support channels.

Reputation and Credibility

Look for SaaS platforms that have a strong reputation and credibility in the market. Evaluate the platform's customer reviews, ratings, and testimonials to gauge its reliability and customer satisfaction.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

Our platform is white labeled, enabling our SaaS reseller partners to launch a branded training portal for each of their client audiences.

The system includes an embedded SCORM-compliant course authoring tool that enables most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made, white label courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for online coaching and social learning.

Together, the features make the LMS Portals platform the ideal solution for our SaaS reseller partners.

Contact us today to get started or visit our Partner Program pages

7 views0 comments
bottom of page