For many companies, the idea of training is restricted to their internal employees and offering programs to help them perform better in their job roles. But a growing number of organizations are extending training outside four walls of the company to include customer training. Customer training is a component of Extended Enterprise Training, which is an all-encompassing term that includes employee training, as well as external entities, such as customers, partners, and suppliers.
In recent years, there has been an increased emphasis on the customer experience and all of the activities and programs a company can offer to improve the customer’s experience with their brand. Customer training has emerged as an integral part of customer experience initiatives and these programs are now proven to provide some powerful benefits for both customers and the organization.
The Benefits of Customer Training
Many of the organizations that have deployed customer training programs have been pleasantly surprised in that these programs not only benefits their customers, but also provide significant benefits to the company.
Some of the specific benefits your organization can expect from customer training include:
Improved Experience with Your Products and Services
One of the primary purposes for customer training is to help ensure that your clients gain a complete understanding of your products and services and how to best utilize them. This type of training can improve the customer experience with your brand while increasing loyalty to your offerings.
As part of your training program, you can introduce customers to the additional and complementary products and services your company offers. This creates upsell and cross-sell revenue opportunities that increase revenue and contribute to the ROI of your program.
Reduction in Support Issues
Well-training customers are far less likely to need assistance from your customer service. This reduction in support issues can allows you to minimize the FTE account within your customer service team while eliminating many potential customer frustrations.
Increased Brand Loyalty
In helping to improve the overall customer experience, customer training programs often make it more likely that a customer will stick with your brand. It also increases the likelihood that they will be open to hearing about new offerings from your company as they become available.
Streamlined Customer Feedback
In offering customer, you create a new avenue for collecting valuable customer feedback. This data can then be examined and referred to as you consider future product offerings and company direction.
LMS Portals: A SaaS Platform for Customer Training
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system (LMS) that allows an administrator to launch and manage a dedicated training environment (portal) for each of your unique audiences. Each portal you launch includes a powerful course development engine, along with robust supporting tools for user onboarding, learning path creation, group management, live remote training, certificate awarding, analytics, and more.
The LMS Portals platform is ideally suited for customer training programs, as it allows you to launch a dedicated and customized portal for each of your client companies. In addition to branding options, the platform isolates the data from each of your client portals to allow for easy generating and sharing of reports.