LMS Portals | Sales Training Games
eLearning for Online Sales Training
Building and maintaining a competitive advantage is critical in today’s challenging business climate. And in these times, developing a strong sales force is one of the most important ways companies are staying ahead of their rivals. Based on recent studies, employing competent salespeople (especially for B2B sales) is the most important element in persuading prospects to buy. Providing your sales team with all of the tools and training they need to be successful is one of the keys to the growth of any organization.
The Importance of Sales Training for Company Success
Sales training is an essential part of ensuring your reps are equipped success. When a salesperson meets with a potential new client, thorough product knowledge, an understanding of pricing, and solid presentation skills can mean the difference between closing a deal and losing out to a competitor. Quite simply, a better trained rep will perform better in the field.
Some of the ways in which a well-designed sales training program can improve the performance of your sales team can include:
More Reps Achieving Quote
The primary goal of any sales training program is, of course, generating more revenue for your company. And one of the best ways to measure this is in tracking the number of your reps who are achieving (or exceeding) quota on a regular basis. Effective sales training, offered on an ongoing basis, has proven to be one of the best methods for increasing the number of reps who regularly meet their quota.
Increased Win Rates
All things being equal, a well-trained rep has a better chance of winning the deal for your company than a rep who has not participated in a training program. For most companies, the number of opportunities your reps will have to meet with a qualified prospect are limited, and so you need to ensure that your reps have the best possible chance of closing every opportunity they get. In this regard, sales training is critical.
Customers today do not want to be “sold”. They are looking to have consultative conversations with reps who can provide them with the product and industry information they need to make an informed decision. Ultimately, these are the individuals who gain their business in both the short and long-term.
Decreased Rep Turnover
Sales training provides your reps with the opportunity to be successful. And reps who are successful (and therefore making money at your company) are less likely to leave. This opportunity to decrease rep turnover is one of the factors to consider when evaluating your potential return-on-investment (ROI) of a sales training program.
eLearning and Sales Training Games
In recent years, as cloud-based technologies have continued to expand and improve, eLearning has emerged as a cornerstone for sales team training. Unlike classroom-based training, eLearning does not require your sales reps to be out of the field to conduct their training as eLearning activities can be conveniently conducted after hours. And eLearning eliminate many of the costs associated with more traditional training, including travel, venue fees, and the costs for printing and distributing learning materials.
But one of the most powerful advantages eLearning can offer to a sales organization is the opportunity to “gamify” the process through the creation of sales training games. Given the competitive nature of most sales reps, adding a fun, competitive element to the training process can inject a great deal of energy into your program, while ensuring a higher level of comprehension and retention.
Online sales training games can be easily built, tracked, and modified. They can also be easily scaled as your sales organization grows and your company pursues new market niches.
LMS Portals for Sales Training Games
LMS Portals provides a cloud-based, multi-tenant Learning Management System (LMS) that allows our sales organization partners and clients to easily build, deliver, and manage online sales training with a gaming element that encourages a higher level of engagement and success.