Strategies for Reselling SCORM-Based eLearning Courses
- LMSPortals
- Aug 28
- 4 min read
The eLearning market is booming, and SCORM-based courses remain a cornerstone of scalable, reusable digital learning. For course developers, instructional designers, and training companies, reselling SCORM packages can create significant recurring revenue.
But success isn’t automatic. It requires clear strategies, technical awareness, and smart positioning. Here's how to make it work.
What is SCORM and Why Does It Matter?
SCORM (Sharable Content Object Reference Model) is a widely adopted standard for packaging and delivering eLearning content. A SCORM-compliant course can be uploaded and tracked across most Learning Management Systems (LMSs). This interoperability makes SCORM a powerful format for resale.
Instead of delivering content through a single LMS, SCORM packages let you license and distribute your course to multiple clients who use their own LMS platforms. This means more scalability and control over your intellectual property.
Understand Your Audience and Their Needs
Before creating or selling SCORM courses, define your target customers:
Corporate training departments looking for off-the-shelf content
LMS providers that want to bundle content with their platforms
Training vendors who need white-labeled solutions
Educational institutions seeking modular learning materials
Each segment has different pain points. For example, corporations may need compliance training that can be deployed across regions, while LMS providers may need evergreen, high-quality content for customer retention.
Develop High-Quality, Modular Courses
When building SCORM courses for resale, quality and flexibility are non-negotiable.
Focus on Core Topics
Stick to content that solves recurring business needs:
Compliance training (e.g., workplace safety, anti-harassment)
Leadership and soft skills
Software tutorials
Cybersecurity awareness
Make Content Modular
Modular content is easier to customize, rebrand, or combine with other materials. Break large topics into standalone units that still make sense when used individually.
Design for Reusability
Avoid hardcoding client names or branding. Use generic visuals, templates, and placeholder text that can be easily replaced.
Protect Your Intellectual Property
Reselling SCORM courses means you're handing over files. That opens the door to misuse or unauthorized distribution.
Use Licensing Agreements
Always include a clear, legally binding license agreement. Spell out:
How the SCORM package can be used
Number of users/seats allowed
Duration of the license
Restrictions on modification or redistribution
Watermark or Tag Content
Subtly embed your company name, logo, or a digital watermark in the course design. This discourages unlicensed reuse.
Use LMS Tracking
Some advanced LMSs allow tracking of imported SCORM files. This can help monitor whether a client exceeds their license terms.
Offer Flexible Licensing Models
Different clients have different budgets and usage patterns. Offer licensing models that cater to these differences.
Perpetual License
The client pays once and can use the course indefinitely. Suitable for evergreen content.
Annual Subscription
Recurring revenue model that includes updates and support. Great for evolving topics like cybersecurity.
Pay-Per-User
Licensing based on the number of learners. Ideal for scaling with enterprise clients.
Revenue Share
For LMS partners or resellers. You provide the course, they market and sell it, and both parties split the revenue.
Customize and Rebrand for Clients
Offering customization can set you apart from competitors and justify premium pricing.
White Labeling
Allow clients to use their own branding, logos, and color schemes. Build templates that make white labeling quick.
Custom Modules
Offer to build bespoke lessons or assessments tailored to a client’s policies or procedures.
Integration Services
Help clients integrate SCORM content into their LMS, especially if they’re unfamiliar with technical aspects.
Create a Strong Sales and Distribution Strategy
SCORM content doesn’t sell itself. You need clear paths to market.
Direct Sales
Use outbound sales strategies to reach HR and L&D departments directly. Focus on how your content saves them time and meets compliance requirements.
Partner with LMS Providers
Bundle your content with LMS vendors that don’t have their own course library. Offer co-branded or white-label packages.
Use Course Marketplaces
List your SCORM packages on platforms like:
OpenSesame
SCORM Cloud Marketplace
Udemy for Business (requires platform-specific format)
Build a Content Portal
Create a self-serve portal where clients can preview, license, and download SCORM courses. Automate the licensing process where possible.
Ensure Technical Compatibility and Support
Your clients will have different LMS platforms. Ensuring compatibility is critical.
Test Across LMS Platforms
Use SCORM Cloud or similar tools to validate that your content works with:
Provide Setup Guides
Create simple guides that walk clients through uploading and configuring SCORM packages in common LMS platforms.
Offer Ongoing Support
Even after a sale, be available to troubleshoot technical issues. Quick support increases client satisfaction and retention.
Keep Your Content Updated
Outdated content is a dealbreaker. Clients expect current and accurate material.
Version Control
Maintain clear versioning for each SCORM course. Communicate updates to clients and offer downloads for new versions.
Continuous Improvement
Collect feedback and performance data to refine your courses. Look for gaps, broken links, or ineffective assessments.
Industry Monitoring
Stay on top of legal or regulatory changes that affect your course topics, especially in compliance training.
Market with Authority
Establish yourself as a trusted content provider.
Build Case Studies
Show how your SCORM content helped a client achieve results: reduced training time, improved compliance, etc.
Share Thought Leadership
Write blogs, host webinars, and speak at eLearning conferences to build credibility.
Get Certified
If possible, get certifications from organizations like ATD, SHRM, or ISO to validate the quality of your courses.
Summary
SCORM-based courses offer massive resell potential if you package, license, and market them strategically. Focus on quality, compatibility, and customization. Build a sales engine, protect your IP, and keep your content sharp. With the right approach, your SCORM library can become a scalable, profitable product line that delivers value across industries.
About LMS Portals
At LMS Portals, we provide our clients and partners with a mobile-responsive, SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.
The system includes built-in, SCORM-compliant rapid course development software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily.
We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.
If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.
Together, these features make LMS Portals the ideal SaaS-based eLearning platform for our clients and our Reseller partners.
Contact us today to get started or visit our Partner Program pages
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