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The Revenue Opportunity in External Training Programs

External Training Programs Revenue Opportunity

External training programs can offer significant revenue opportunities for organizations and individuals alike. These programs involve providing training and education services to individuals or other organizations outside of your own.

Here are some key factors that contribute to the revenue potential of external training programs:

Diverse Target Audience

External training programs can cater to a wide range of target audiences, from individuals seeking personal development to businesses looking to upskill their employees. This diversity allows you to tap into various markets and potentially increase your revenue streams.

Specialized Expertise

If you have specialized knowledge or expertise in a particular field, you can create training programs that cater to a niche audience. These specialized programs often command premium prices.


Online and digital training programs can be scaled easily to accommodate a large number of participants, which can significantly boost revenue without a proportional increase in costs.

Multiple Revenue Streams

You can generate revenue through various means in external training programs, including course fees, certification fees, consulting services, and the sale of related materials like books or training kits.

Repeat Business

If your training programs are effective and well-received, participants may return for advanced courses or refer others, contributing to ongoing revenue generation.

Corporate Training Contracts

Partnering with businesses to provide employee training can be a lucrative revenue source. Many organizations invest in employee development, creating opportunities for external trainers to offer their expertise.

Subscription Models

Implementing subscription-based models for ongoing access to training content can ensure a steady stream of recurring revenue.

International Reach

With online training platforms, you can reach a global audience, potentially expanding your market and revenue base beyond local boundaries.


Offering customized training solutions tailored to the specific needs of clients can command higher fees and lead to long-term partnerships.

Upselling and Cross-selling

Use external training programs as a gateway to sell additional products or services, such as consulting, coaching, or follow-up support.

Affiliate Programs

You can create affiliate programs where partners promote your training programs in exchange for a commission on sales, expanding your reach and revenue potential.

Sponsorships and Partnerships

Collaborating with industry partners or securing sponsorships can provide additional revenue streams for your training programs.

Continuous Learning Trends

Lifelong learning is becoming increasingly important, and individuals and organizations are willing to invest in ongoing education, creating a favorable market environment for external training providers.

However, it's important to note that the revenue potential of external training programs can vary greatly depending on factors such as the quality of your content, marketing efforts, competition, and the perceived value of your offerings.

To maximize revenue, it's essential to thoroughly research your target audience, create high-quality training materials, and develop effective marketing and sales strategies. Additionally, staying updated with industry trends and continually improving your offerings can help you capture a larger share of the training market.

Types of External Training Programs

External training programs encompass a wide range of educational offerings designed to meet the learning needs of individuals and organizations outside the traditional educational system. These programs can be delivered in various formats and cover diverse subject matter.

Here are some common types of external training programs:

  • Professional Development Workshops: These workshops focus on enhancing specific skills or knowledge relevant to a particular profession or industry. They can cover topics like leadership, project management, communication, or technical skills.

  • Certification Programs: Certification programs offer a structured curriculum and assessment process that leads to a recognized certification in a specific field or skill area. Examples include IT certifications (e.g., CompTIA, Cisco), project management (e.g., PMP), and language proficiency (e.g., TOEFL).

  • Online Courses and Webinars: Online courses and webinars are delivered over the internet and cover a wide range of subjects, from academic topics to personal development, business skills, and hobby-related content. Platforms like Coursera, Udemy, and LinkedIn Learning offer such courses.

  • Corporate Training Programs: These programs are designed to enhance the skills and knowledge of employees within a company. They can include onboarding training, leadership development, compliance training, and technical skills training tailored to the company's needs.

  • Technical and Vocational Training: These programs focus on teaching practical skills related to a specific trade or vocation. Examples include HVAC training, automotive repair, culinary arts, and welding.

  • Language Courses: Language training programs help individuals learn a new language or improve their proficiency in an existing one. These can be especially useful for individuals seeking to work or study in foreign countries.

  • Health and Wellness Programs: These programs cover topics related to physical and mental health, such as fitness training, nutrition courses, stress management, and mindfulness meditation.

  • Entrepreneurship and Business Courses: These programs cater to aspiring entrepreneurs and business professionals and cover topics like business planning, marketing, finance, and entrepreneurship skills.

  • Soft Skills Training: Soft skills, such as communication, teamwork, leadership, and problem-solving, are essential in various professions. Training programs in these areas help individuals develop these skills.

  • Sales and Marketing Training: Sales and marketing programs focus on improving sales techniques, lead generation, digital marketing, and other aspects of sales and marketing strategies.

  • Personal Development and Self-Improvement Courses: These programs aim to enhance personal growth and well-being. Topics can include time management, goal setting, public speaking, and personal finance.

  • Artistic and Creative Courses: These programs teach artistic skills and creative pursuits, such as painting, music, photography, and writing.

  • Safety and Compliance Training: Industries with specific safety and compliance requirements, such as healthcare, construction, and manufacturing, offer training programs to ensure employees meet regulatory standards.

  • Career Coaching and Mentoring: Career coaches and mentors provide guidance and support to individuals looking to advance in their careers or make career changes.

  • Bootcamps: Bootcamps are intensive, short-term training programs that focus on specific skills, often in fields like coding, data science, or cybersecurity.

These are just a few examples of external training programs, and the variety of offerings continues to expand as new technologies and educational trends emerge. The choice of a training program depends on the individual's or organization's goals, needs, and preferences.

Choosing an LMS to Support External Training Programs

Selecting the right Learning Management System (LMS) to support your external training programs is crucial for the success and effectiveness of your educational initiatives.

Here are some key steps and considerations to help you choose the best LMS for your needs:

Define Your Goals and Requirements:

  • Clearly outline your objectives and what you aim to achieve with your external training programs. Consider factors like the types of content you'll deliver, the target audience, and your desired outcomes.

Budget Considerations:

  • Determine your budget for the LMS implementation and ongoing maintenance. LMS costs can vary significantly, so be sure to account for software licenses, hosting, support, and any additional integrations or customizations.


  • Ensure that the LMS can scale with your needs as your external training programs grow. It should handle an increasing number of users, courses, and content without compromising performance.

User Experience (UX):

  • A user-friendly interface is essential. Your LMS should be intuitive and easy to navigate for both administrators and learners. Test the LMS's usability and accessibility.

Content Management:

  • Evaluate how the LMS handles content creation, uploading, and organization. Look for features that support various content types, including videos, documents, quizzes, and interactive multimedia.

Customization and Branding:

  • Can you customize the look and feel of the LMS to align with your brand? Customization options may include logos, colors, and domain branding.

Content Delivery and Formats:

  • Ensure that the LMS supports multiple content delivery formats, such as live webinars, self-paced courses, microlearning, and blended learning approaches.

Assessment and Reporting:

  • Assess the LMS's capabilities for creating quizzes, assessments, and surveys. It should provide robust reporting and analytics features to track learner progress and engagement.

Integration Capabilities:

  • Determine if the LMS can integrate with your existing tools and systems, such as CRM software, HR systems, payment gateways, and third-party content libraries.

Security and Compliance:

  • Ensure that the LMS complies with data security and privacy regulations. Look for features like user authentication, data encryption, and role-based access control.

Mobile Accessibility:

  • In today's mobile-first world, the LMS should be responsive and accessible on various devices, including smartphones and tablets.

Support and Training:

  • Consider the level of support and training provided by the LMS vendor. Comprehensive documentation, training resources, and responsive customer support are essential.

Scalable Pricing Model:

  • Choose an LMS with a pricing structure that aligns with your usage patterns. Some LMS providers offer flexible pricing based on the number of users or active learners.

User Feedback and Reviews:

  • Research user feedback and reviews of the LMS to understand its strengths and weaknesses from the perspective of current users.

Vendor Reputation:

  • Evaluate the reputation and track record of the LMS vendor. Look for customer references and case studies.


  • Consider the LMS's roadmap and future developments. Choose a solution that is regularly updated and incorporates emerging eLearning trends and technologies.

Trial Period:

  • Whenever possible, take advantage of free trials or demo versions of the LMS to test its features and functionality in a real-world setting.

Contract Terms:

Review the terms and conditions of the vendor contract, including cancellation policies and data ownership.

Once you've assessed these factors, you can create a shortlist of LMS options and conduct in-depth evaluations, possibly through pilot programs or further testing. Ultimately, the choice of an LMS should align with your specific needs and the unique characteristics of your external training programs.

About LMS Portals

At LMS Portals, we provide our clients and partners with a white label SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences, both internal and external.

The system includes built-in, SCORM-compliant rapid course development software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.

Together, these features make the LMS Portals platform the white label ideal solution to create new revenue streams by offering online training to external audiences.

Contact us today to get started or visit our Partner Program pages

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