A SaaS (Software-as-a-Service) reseller is a company or individual that purchases SaaS products or services from a vendor and then resells them to customers for a profit. SaaS resellers typically add value to the products or services they sell by providing additional services such as customization, integration, training, support, or consulting.
SaaS resellers act as intermediaries between SaaS vendors and end customers, helping to bridge the gap between the two by providing sales and marketing support, as well as technical expertise. They often specialize in specific industries or verticals, and they may offer bundled solutions or tailored offerings to meet the unique needs of their customers.
SaaS resellers are becoming increasingly important in the SaaS industry as businesses seek out more specialized solutions and vendors look for new channels to reach customers. They provide a valuable service by helping to expand the reach of SaaS products and services, and by offering added value to customers through their expertise and support.
SaaS Reseller Market Statistics
Here are some recent statistics about the SaaS reseller market:
The global SaaS market size is expected to reach $436.9 billion by 2025, growing at a compound annual growth rate (CAGR) of 21.2% from 2020 to 2025. (Source: MarketsandMarkets)
The SaaS market share of the global public cloud services market is projected to reach 66% in 2022, up from 50% in 2017. (Source: Gartner)
The average annual growth rate for the SaaS reseller market is projected to be 26.3% from 2020 to 2027. (Source: Verified Market Research)
The most popular SaaS applications for resellers are project management, customer relationship management (CRM), and communication and collaboration tools. (Source: FinancesOnline)
North America is expected to have the largest market share for SaaS resellers in the coming years, followed by Europe and Asia Pacific. (Source: Grand View Research)
The top challenges faced by SaaS resellers include fierce competition, pricing pressure, and the need to continuously innovate to meet customer demands. (Source: Channelnomics)
Seven Ways SaaS Resellers Can Create New Revenue Streams
SaaS (Software-as-a-Service) resellers can create new revenue streams in a variety of ways. Here are seven strategies to consider:
1. Bundle Products
Resellers can bundle multiple SaaS products together and offer them at a discounted price to customers. This not only creates a new revenue stream for the reseller but also provides added value to the customer.
2. Upsell and Cross-sell
Resellers can identify opportunities to upsell or cross-sell their existing customers to complementary SaaS products or services. This can be done by identifying the specific needs of the customer and offering a tailored solution.
3. Referral Programs
Resellers can create a referral program that rewards customers who refer new business to them. This can be in the form of a discount on their next purchase or a monetary reward.
4. Customization and Integration
Resellers can offer customization and integration services to their customers. This involves tailoring a SaaS product to the specific needs of a customer or integrating it with their existing systems. This can be a valuable service for businesses that require more specialized solutions.
5. White Labeling
Resellers can white-label a SaaS product and sell it under their own brand. This allows them to offer a unique product to their customers while still benefiting from the existing SaaS infrastructure.
6. Value-Added Services
Resellers can offer value-added services such as training, support, or consulting. This not only creates a new revenue stream but also builds a stronger relationship with the customer.
7. New Market Segments
Resellers can explore new market segments and target customers who may not be currently using SaaS products. This involves identifying the specific needs of a new market segment and tailoring a SaaS product to meet those needs.
The key to creating new revenue streams as a SaaS reseller is to identify new opportunities and tailor your offerings to meet the specific needs of your customers.
About LMS Portals
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.
The platform is white labeled, allowing our reseller partners to launch a private, customized portal for each of their corporate clients.
The system includes an embedded SCORM-compliant course authoring tool that enables most anyone to build engaging courses quickly and easily.
We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.
If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools social learning.
Together, these features make the LMS Portals platform and content an ideal solution for our reseller partners.
Contact us today to get started or visit our Partner Program pages