top of page

Content Sourcing Strategies for Employee Training Programs

Content Sourcing for Employee Training

Effective employee training content is crucial for several reasons, as it plays a pivotal role in the growth, productivity, and overall success of an organization. Here are some key reasons highlighting the importance of effective employee training content:

Skills Development

Employee training content is designed to enhance the skills and competencies of the workforce. It equips employees with the knowledge and abilities they need to perform their jobs effectively. This, in turn, leads to higher productivity and better job performance.

Adaptation to Change

In today's rapidly changing business environment, organizations must adapt to new technologies, processes, and market conditions. Effective training content helps employees stay up-to-date with these changes and ensures they can adapt quickly.

Employee Engagement

Well-designed training content engages employees by providing them with opportunities for learning and growth. Engaged employees are more likely to stay with the company, reducing turnover and associated recruitment costs.


Training content ensures that all employees receive consistent information and knowledge. This is especially important in industries with strict regulations, where compliance and standardization are crucial.

Cost Savings

Properly trained employees are less likely to make costly mistakes. Effective training content can prevent errors, accidents, and rework, saving the organization both time and money.

Increased Confidence

Employees who undergo thorough training feel more confident in their roles. This confidence translates into better customer interactions, problem-solving, and decision-making.

Innovation and Creativity

Training content can foster innovation and creativity by encouraging employees to think critically and come up with new ideas. It can also expose employees to best practices and industry trends that can inspire innovation.

Alignment with Organizational Goals

Training content can be tailored to align with an organization's specific goals and values. This ensures that employees understand and work toward the company's mission and objectives.

Compliance and Risk Mitigation

Training content is essential for ensuring that employees are aware of and adhere to legal and ethical guidelines. It reduces the risk of legal issues, fines, and damage to the organization's reputation.

Competitive Advantage

Organizations that invest in effective employee training gain a competitive edge. A well-trained workforce can outperform competitors by delivering higher-quality products or services.

Talent Development

Effective training content can identify and nurture high-potential employees, helping them grow into leadership roles within the organization. This reduces the need for external hiring and builds a strong internal talent pipeline.

Employee Satisfaction

Employees who receive comprehensive and well-structured training are generally more satisfied with their jobs. They appreciate the investment in their development and are more likely to be engaged and loyal to the company.

Customer Satisfaction

Training content that emphasizes customer service and satisfaction can directly impact customer experiences. Employees who are well-trained in customer-centric practices can create more positive interactions, leading to increased customer loyalty.

Data-Driven Decision-Making

Training content can incorporate data and analytics, teaching employees how to make decisions based on evidence and insights. This contributes to more informed and effective decision-making throughout the organization.

In summary, effective employee training content is not just a luxury; it's a strategic necessity for organizations. It empowers employees, aligns them with company goals, and ultimately contributes to the overall success and sustainability of the business.

Types of Content for Online Employee Training

When developing online employee training programs, it's important to use a variety of content types to keep learners engaged, cater to different learning styles, and effectively convey information. Here are some types of content commonly used in online employee training:

Text-Based Content:

  • Documents and Manuals: Provide written guides, manuals, and documents that employees can read to understand processes, policies, and procedures.

  • Articles and Blog Posts: Create informative articles and blog posts that cover specific topics or provide updates related to the industry or job role.

  • E-books and E-guides: Compile comprehensive e-books or e-guides that serve as reference materials for in-depth learning.

Video-Based Content:

  • Video Tutorials: Create instructional videos that demonstrate tasks, processes, or skills. These are effective for visual learners.

  • Webinars: Conduct live or recorded webinars for interactive sessions, discussions, and presentations.

  • Interviews and Expert Talks: Record interviews or talks with subject matter experts to provide insights and expertise.

Interactive Content:

  • Quizzes and Assessments: Use quizzes and assessments to test knowledge retention and understanding of training material.

  • Interactive Simulations: Develop interactive scenarios or simulations that allow employees to practice skills and make decisions in a risk-free environment.

  • E-learning Modules: Create interactive e-learning modules that include branching scenarios, click-through demonstrations, and interactive exercises.

Audio-Based Content:

  • Podcasts: Offer audio podcasts that cover industry trends, company updates, or specific training topics.

  • Audiobooks: Convert written materials into audiobooks for employees who prefer auditory learning.

Visual Content:

  • Infographics: Use visual representations to simplify complex concepts, processes, or data.

  • Flowcharts and Diagrams: Create flowcharts and diagrams to illustrate workflows, decision trees, or organizational structures.

  • Memes and Memorable Graphics: Incorporate humor and memorable graphics to make training content more engaging and relatable.

Gamified Content:

  • Serious Games: Develop gamified training experiences that turn learning into an interactive and competitive activity.

  • Gamified Assessments: Use game elements like points, badges, and leaderboards in assessments to motivate learners.

Social and Collaborative Content:

  • Discussion Forums: Set up online forums or discussion boards where employees can ask questions, share experiences, and learn from each other.

  • Collaborative Projects: Assign group projects or collaborative assignments that encourage teamwork and problem-solving.

Case Studies and Scenarios:

  • Real-Life Case Studies: Share real-world examples and case studies that highlight best practices or showcase how to handle specific situations.

  • Scenario-Based Learning: Present learners with realistic scenarios that require decision-making and problem-solving.

Templates and Worksheets:

  • Fillable Templates: Provide templates and worksheets that employees can use to practice skills or apply knowledge.

  • Checklists: Offer checklists to help employees follow specific procedures or processes accurately.

Interactive PDFs and Downloads:

  • Interactive PDF Forms: Create interactive PDFs with clickable links, buttons, and forms for a dynamic learning experience.

  • Resource Downloads: Offer downloadable resources such as reference guides, checklists, and templates.

Virtual Reality (VR) and Augmented Reality (AR):

  • VR Training: If applicable, use VR for immersive training experiences, especially in industries like healthcare, manufacturing, or aviation.

  • AR Applications: Explore AR applications for on-the-job support and training, such as using AR glasses for step-by-step guidance.

Microlearning Content:

  • Short Videos: Create brief video snippets focusing on specific topics or skills for quick, just-in-time learning.

  • Flashcards: Develop digital flashcards for memorization and reinforcement.

Feedback and Surveys:

  • Feedback Forms: Collect feedback from learners to continuously improve training content and delivery.

  • Surveys: Conduct surveys to assess the effectiveness of training programs and identify areas for improvement.

When designing online employee training, it's essential to consider the learning objectives, the preferences of your target audience, and the nature of the content to determine which content types will be most effective for achieving your training goals.

Combining various content types within your training program can enhance engagement and improve the learning experience for employees.

Content Sourcing Strategies for Employee Training Programs

Creating effective employee training programs requires careful planning and thoughtful content sourcing strategies. Here are some strategies to consider when developing content for employee training:

  1. Needs Assessment: Before sourcing any content, conduct a thorough needs assessment. Identify the skills and knowledge gaps among your employees. This will help you determine what training content is necessary and prioritize it.

  2. Internal Subject Matter Experts (SMEs): Tap into the knowledge and expertise of your internal team members. They can create or contribute to training materials based on their experience, which can be highly relevant and cost-effective.

  3. External Subject Matter Experts: Sometimes, you may need to bring in external SMEs who are experts in a particular field. They can provide specialized knowledge and perspectives that are valuable for training programs.

  4. Existing Company Resources: Review and repurpose existing documents, manuals, and training materials within your organization. This can save time and resources, especially if the content is still relevant.

  5. Online Courses and MOOCs: Utilize online courses and Massive Open Online Courses (MOOCs) from reputable sources like Coursera, edX, or LinkedIn Learning. You can integrate these courses into your training program or use them as references.

  6. Industry Publications and Journals: Stay updated with industry publications, journals, and research papers. They can provide valuable insights and information that can be integrated into your training materials.

  7. Vendor and Partner Resources: If your organization uses specific tools or technologies, check if vendors or partners offer training materials. They may have videos, guides, or documentation that can be useful for your employees.

  8. Peer Learning and Collaboration: Encourage employees to share their knowledge and experiences with each other. Peer-to-peer learning can be a powerful way to transfer knowledge within the organization.

  9. Guest Speakers and Workshops: Organize guest speaker sessions or workshops with industry experts. These events can provide fresh perspectives and hands-on learning experiences.

  10. Custom Content Creation: Sometimes, you may need to create custom training content tailored to your organization's specific needs. This can include videos, presentations, e-learning modules, and interactive simulations.

  11. Gamification and Microlearning: Consider using gamification elements and microlearning techniques to make training content more engaging and digestible for employees.

  12. Content Curation Tools: Use content curation tools like Anders Pink or Feedly to curate relevant articles, videos, and blogs from the web. Share these curated resources with employees to supplement their training.

  13. Feedback and Iteration: Continuously gather feedback from employees and trainers to improve the content. Make necessary updates and revisions to keep the training materials current and effective.

  14. Compliance and Legal Expertise: Ensure that your training content complies with relevant laws and regulations. Consult legal experts if necessary to review and validate content.

  15. Multimedia and Interactive Content: Incorporate multimedia elements like videos, quizzes, and interactive simulations to make the training more engaging and effective.

Please note that an effective employee training program is an ongoing process. Regularly review and update your content sourcing strategies to keep your training materials up-to-date and aligned with your organization's evolving needs.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The system includes built-in, SCORM-compliant course authoring software that enables most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.

Together, these features make the LMS Portals platform the ideal solution to source ready-made content for your employee training program.

Contact us today to get started or visit our Partner Program pages

6 views0 comments


bottom of page