White-label programs for SaaS products have become a popular and streamlined way for reseller and other third-party organizations to brand existing and proven cloud-based technologies as their own. White label SaaS programs can provide your organization with new revenue paths without having to make heavy up-front investments in research and development. It also eliminates the long timeframe it can take to develop a robust SaaS technology and effectively bring it to market.
What is White Label SaaS Software?
White -label software is software that is purchased or licensed by a company from a SaaS development company and rebranded as its own. Today, white label software is offered through software-as-a-service (SaaS) delivery, allowing the reseller organization to offer access to the platform in a subscription model.
For the reselling organization, some of the benefits of a white label SaaS partnership include:
Minimal Up-Front Investment
The development of a robust SaaS offering take require many thousands (or even millions) of dollars in up-front expenses. Incorporated into these costs is everything from market research, technology planning, wireframing, MVP (Minimal Viable Product) development, and the actual development of the platform. It also includes the cost of deploying and hosting the platform to ensure high-availability.
Fast Time-to-Market (TTM)
Another important consideration is in the fact that developing your own SaaS platform from scratch can take months, or even years, to complete. This creates lost time in which your team could have seized a market opportunity and started generating revenues for your company.
Offload Support and Maintenance
Many reseller organizations would prefer to not allocate staff and financial resources to the ongoing management, maintenance, and updating of the platform. In a white label SaaS partnership, these responsibilities belong to the developing organization.
Messaging and Marketing
Even the best SaaS platform needs effective messaging and marketing to succeed in the marketplace. With white label SaaS partnerships, the developing vendor has usually developed effective solutions and tools in this regard, which can be transferred or re-purposed by your organization for your own marketing efforts.
The Business Opportunity in Corporate eLearning
Corporate eLearning refers to the use of electronic technologies (the Internet, primarily) to build and deliver employee training and development. Over the past decade or so, the evolution of SaaS-based technologies, combined with increasingly remote workforces have made eLearning the preferred approach to corporate training. In fact, the Global Corporate E-learning Market is expected to grow by nearly $38 billion from 2021-2025, for a CAGR of 13%.
Any company that offers technology, training content, and services will be poised to thrive in this market as small to medium-sized businesses struggle to find the resources to develop and deliver highly-valued corporate training programs.
LMS Portals: White Label SaaS Partnership Program
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system (LMS) that allows an administrator to launch and manage a dedicated eLearning environment (portal) for each of their unique training audiences. Each portal you launch includes a powerful course development engine, along with robust supporting tools for user onboarding, learning path creation, group management, live remote training, certificate awarding, analytics, and more.
Our white label SaaS partners have the ability to rebrand each portal with customizations for the specific training needs of that client.
In addition, we offer a library of 140+ ready-made, brandable courses covering most every aspect of corporate training and employee development.