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Ten Things to Look for in an Outsourced Sales Training Provider


Outsourced Sales Training Provider

Outsourced sales training refers to the practice of hiring external companies or organizations to provide sales training and development services to your sales team. Instead of conducting training in-house, companies can leverage the expertise and resources of specialized training providers to enhance the skills, knowledge, and effectiveness of their salesforce.


Outsourcing your sales training can offer numerous benefits to your organization. Here are some key advantages:


Access to Expertise

Outsourcing sales training allows you to tap into the expertise of specialized training providers who possess in-depth knowledge of sales techniques, strategies, and best practices. These providers often have extensive experience working with various industries and can offer valuable insights and advice tailored to your specific needs.


Cost Savings

Outsourcing sales training can be more cost-effective than developing and delivering training programs in-house. By leveraging external training providers, you can avoid the expenses associated with hiring dedicated training staff, developing training materials, and maintaining training infrastructure.


Flexibility and Scalability

External training providers offer flexibility in terms of scheduling, delivery formats, and customization options. Whether you need training for a small team or an entire sales force, outsourcing allows you to scale your training efforts according to your organization's needs and growth trajectory.


Focus on Core Competencies

Outsourcing sales training enables your organization to focus on its core competencies and strategic priorities. By delegating training responsibilities to external experts, you can free up internal resources and leadership bandwidth to concentrate on driving sales, innovating products/services, and serving customers.


Fresh Perspectives and Innovation

External training providers bring fresh perspectives and innovative approaches to sales training. They can introduce new ideas, methodologies, and technologies that may not have been considered internally, helping your sales team stay ahead of the competition and adapt to evolving market trends.


Accountability and Results Orientation

Outsourced training providers often have a vested interest in delivering measurable results and achieving client satisfaction. They are accountable for the success of their training programs and typically offer performance metrics, evaluations, and follow-up support to ensure that training objectives are met.


Reduced Time to Implementation

Partnering with an external training provider can accelerate the implementation of sales training initiatives. Instead of spending time developing training materials and curriculum from scratch, you can leverage pre-existing resources and expertise to launch training programs more quickly and efficiently.


Continuous Improvement

External training providers are dedicated to continuous improvement and staying updated on the latest trends and developments in sales training. By outsourcing your sales training, you can benefit from ongoing innovation, updates, and enhancements to your training programs over time.


Overall, outsourcing your sales training can help you optimize your training investment, improve sales performance, and drive sustainable business growth in a competitive marketplace.


Ten Things to Look for in an Outsourced Sales Training Provider

When selecting an outsourced sales training provider, there are several key factors to consider to ensure you find the right fit for your organization's needs:


  1. Reputation and Track Record: Look for providers with a proven track record of success in delivering effective sales training programs. Check their client testimonials, case studies, and industry reputation to gauge their credibility.

  2. Expertise and Specialization: Assess whether the provider specializes in sales training specifically, rather than offering generic training programs. Look for expertise in your industry or niche, as well as experience working with companies of similar size and structure to yours.

  3. Customization and Flexibility: Ensure the provider can tailor their training programs to meet your organization's unique needs, goals, and challenges. Customization is crucial for addressing specific sales processes, product knowledge, and skill gaps within your sales team.

  4. Training Methodology: Evaluate the training methodologies and approaches used by the provider. Look for interactive and engaging training techniques that promote active learning, such as role-playing, simulations, and real-life scenarios. Also, consider whether the provider offers ongoing support and reinforcement to help ensure the long-term effectiveness of the training.

  5. Content Quality: Assess the quality and relevance of the training content offered by the provider. Look for up-to-date, research-backed content that covers essential sales skills, techniques, and best practices. The content should be practical, actionable, and aligned with your organization's sales objectives.

  6. Technology and Resources: Consider the technology platforms and resources used by the provider to deliver training programs. Look for user-friendly learning management systems (LMS), online modules, and multimedia resources that enhance the learning experience and accessibility for your sales team.

  7. Trainer Qualifications: Evaluate the qualifications and experience of the trainers who will be delivering the training programs. Look for trainers with a strong background in sales, as well as expertise in adult learning principles and instructional design.

  8. Feedback and Measurement: Inquire about the provider's process for gathering feedback and measuring the effectiveness of their training programs. Look for providers that offer performance assessments, progress tracking, and post-training evaluations to gauge ROI and identify areas for improvement.

  9. Cost and Value: Compare the costs of different providers while considering the value they offer. Keep in mind that the cheapest option may not always provide the best results, so prioritize providers that offer a balance of affordability and quality.

  10. Client References and Success Stories: Request references or case studies from past clients to gain insights into their experiences with the provider. Speak to current or former clients to learn about their satisfaction levels, results achieved, and overall experience working with the provider.


By carefully evaluating these factors, you can choose an outsourced sales training provider that aligns with your organization's objectives and helps drive measurable improvements in your sales performance.


About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.


We provide sales course development services to repurpose existing digital content to create effective sales training courses.


The system includes built-in, SCORM-compliant rapid course development software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily. 


We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.


If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program.  The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.


Together, these features make the LMS Portals platform the ideal solution to outsource your sales training program development and delivery.


Contact us today to get started or visit our Partner Program pages 

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