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Six Reasons to Become a White Label SaaS Reseller

Updated: Mar 25, 2023

White Label SaaS Reseller

A white label SaaS platform is a software-as-a-service solution that is designed to be rebranded and resold by another company under their own brand name. In other words, a white label SaaS platform is a pre-built software solution that is available for purchase and can be customized and rebranded by a third-party company to offer it as their own product or service.

For example, a company that specializes in developing project management software might create a white label version of their software that can be rebranded and sold by other companies as their own project management solution. The reseller can customize the software with their own branding, colors, and logo, and may also be able to customize certain features or functionality to meet the needs of their specific clients.

White label SaaS platforms are often used by businesses that want to offer a software solution to their customers, but do not have the resources or expertise to develop their own solution from scratch. By leveraging a pre-built solution, these businesses can quickly and easily offer a software solution under their own brand, without the need for significant investment in development or technical expertise.

Six Reasons to Become a White Label SaaS Reseller

There are several benefits to becoming a white label SaaS reseller, including:

Low Startup Costs

Becoming a white label SaaS reseller typically requires very little upfront investment, as you are essentially reselling a product that has already been developed and tested.

Easy to Scale

Since you don't have to worry about developing the software yourself, you can focus on marketing and sales, which makes it easier to scale your business quickly.

Additional Revenue Streams

As a white label SaaS reseller, you can offer your clients additional products and services, such as training or customization, which can generate additional revenue streams for your business.

Reduced Time to Market (TTM)

By leveraging an existing product, you can reduce the time it takes to bring a new product to market, which can be especially beneficial in fast-paced industries.

Increased Customer Loyalty

By offering a white label product, you can build customer loyalty and increase customer retention, as customers will associate the product with your brand and be more likely to stay with you long-term.

Access to Expertise

Many white label SaaS providers offer support and training, which can help you improve your product offerings and increase your expertise in your chosen niche.

Types of White Label SaaS Platforms

There are many different types of white label SaaS platforms available, as software solutions can be customized and rebranded for a wide variety of industries and purposes.

Here are a few common types of white label SaaS platforms:

Marketing Automation

These platforms help businesses automate their marketing efforts, including email marketing, social media marketing, and lead generation.


A white label CRM (customer relationship management) platform allows businesses to manage customer interactions and data, track sales leads, and analyze customer behavior.


E-commerce platforms help businesses set up online stores to sell products or services, and can include features such as inventory management, payment processing, and shipping.

Collaboration and Project Management

These platforms help teams collaborate on projects, manage tasks, and communicate with each other.

Human Resources

White label HR platforms can include features such as payroll processing, employee benefits management, and performance tracking.

Web hosting and Content Management

White label web hosting and content management platforms allow businesses to create and manage their own websites, with customizable templates and features.

Learning Management Systems

These platforms allow businesses and educational institutions to create and deliver online courses and training programs.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The platform is white labeled, allowing you to add your own (or your client’s) branding elements for each portal you launch.

The system includes an embedded course authoring tool that enables most anyone to build engaging courses quickly and easily.

We offer a complete library of ready-made corporate training courses. So you can build your own courses, utilize our off-the-shelf library, or some combination of the two.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for online coaching and social learning.

The combination of our platform features and services make LMS Portals the ideal choice for white label reseller partners.

Contact us today to get started or visit our Partner Program pages

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