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Seven Steps to Build a Successful SaaS Reseller Business

SaaS Reseller Business

SaaS stands for "Software as a Service." It is a cloud-based software delivery model in which software applications are hosted by a third-party provider and made available to users over the internet.

In the SaaS model, users do not need to install or maintain software on their local devices. Instead, they access the software through a web browser or mobile app, and the provider takes care of hosting, maintenance, and updates.

SaaS is typically offered on a subscription basis, with users paying a monthly or annual fee for access to the software. This model provides businesses with several benefits, including lower upfront costs, greater scalability, and easier access to the latest software features and updates.

Examples of popular SaaS applications include customer relationship management (CRM) software, project management tools, accounting software, and learning management systems.

Why Reselling SaaS is a Great Business Opportunity

Reselling SaaS can be a great business opportunity for several reasons:

High Demand

SaaS products are in high demand, as businesses increasingly rely on technology to improve efficiency and productivity. This demand is expected to continue to grow in the coming years.

Recurring Revenue

SaaS resellers can benefit from recurring revenue streams, as customers typically pay a subscription fee for access to the software. This can provide a more stable and predictable revenue stream compared to other business models.

Lower Startup Costs

Reselling SaaS products typically requires lower startup costs compared to developing your own software. This can make it a more accessible opportunity for entrepreneurs with limited resources.

Access to Established Products

Reselling SaaS products allows you to offer established products with a proven track record, which can make it easier to attract and retain customers.


As a SaaS reseller, you have the flexibility to choose the products you want to offer and the pricing structure that works best for your business.

Value-added Services

SaaS resellers can provide value-added services, such as training and support, to differentiate themselves from competitors and increase customer satisfaction.

eLearning as a SaaS Business Opportunity

eLearning is a popular application of SaaS, and many eLearning companies have adopted the SaaS delivery model to provide their services to customers. Here are some of the advantages of offering eLearning as a SaaS product:


With the SaaS model, eLearning companies can easily scale their services to meet the needs of their customers, regardless of the size of their organization. This makes it easier for eLearning providers to expand their business and take advantage of new opportunities.


SaaS-based eLearning platforms are accessible from anywhere with an internet connection, which makes them a popular choice for organizations with remote employees or distributed teams.

Lower Costs

SaaS-based eLearning solutions eliminate the need for customers to purchase and maintain their own hardware and software infrastructure. This significantly reduces upfront costs for customers and makes eLearning more accessible to organizations with limited budgets.


eLearning companies can use the SaaS model to offer customizable solutions that meet the specific needs of their customers. This allows customers to tailor their eLearning programs to their own unique requirements.


SaaS-based eLearning platforms can provide detailed analytics on learner progress, engagement, and performance. This helps organizations to better understand the effectiveness of their eLearning programs and make data-driven decisions to improve them.

eLearning as a SaaS offering provides many benefits for both eLearning providers and customers. It allows eLearning providers to offer scalable, accessible, and customizable solutions while reducing costs for customers and providing valuable analytics to help them improve their eLearning programs.

Seven Steps to Build a Successful SaaS reseller Company

Building a successful SaaS reseller company can be challenging, but following these steps can help you establish a strong foundation for your business:

  1. Identify your target market: Determine which industries or types of businesses are the best fit for the SaaS products you want to resell. Conduct market research to identify potential customers and understand their pain points and needs.

  2. Choose the right SaaS products: Choose high-quality SaaS products that align with your target market's needs and are in demand. Ensure that the products you choose offer competitive pricing, strong support, and reliable service.

  3. Build partnerships with SaaS providers: Establish strong partnerships with SaaS providers that offer the products you want to resell. Negotiate favorable terms, such as exclusive discounts, marketing support, and training resources.

  4. Develop a sales and marketing strategy: Create a comprehensive sales and marketing strategy that targets your ideal customers. Utilize a combination of inbound and outbound marketing tactics, such as SEO, social media advertising, email campaigns, and content marketing.

  5. Establish a strong online presence: Create a professional website that showcases your company and the SaaS products you offer. Optimize your website for search engines, create engaging content, and use social media to build your brand and attract new customers.

  6. Provide excellent customer support: Provide exceptional customer support to your customers to build loyalty and increase customer satisfaction. Offer training resources, provide prompt responses to inquiries, and be proactive in addressing customer concerns.

  7. Monitor and optimize your business: Continually monitor your business performance to identify areas for improvement. Utilize analytics tools to track your website traffic, conversion rates, and other key metrics. Optimize your sales and marketing strategy and adjust your product offerings as needed to improve your overall performance.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The system includes an embedded SCORM-compliant course authoring tool that enables most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for online coaching and social learning.

Together, these features make the LMS Portals platform the ideal solution for our SaaS reseller business partners.

Contact us today to get started or visit our Partner Program pages

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