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SaaS Reseller Opportunities

Updated: Apr 25, 2021

SaaS Reseller Opportunities

The cloud has redefined the future of the software delivery model. Software-as-a-Service (SaaS) offers end-users a subscription-based usage model that offers significant benefits over traditional, on-premises deployment. And for resellers, this shift in delivery presents a business and revenue opportunity that will be far more powerful than the industry has seen in the past.

A Review of the SaaS Model

SaaS is a cloud-based service in which access to an application is provided via an Internet browser. SaaS applications include everything from office software to CRM and a wide range of other business productivity and collaboration applications.

The SaaS model eliminates the need for companies to make large, up-front investments in software hardware infrastructure, along with the need for the ongoing management of this infrastructure. Instead, the SaaS vendor handles the hosting and management. This means that updates and patches are applied automatically, thus reducing the burden on the end-user. The SaaS approach, therefore, makes access to highly valuable business applications for feasible and affordable than ever before.

The Benefits of SaaS for End-Users

The SaaS model offers numerous benefits for end-user companies, include:


SaaS delivery eliminates many of the prohibitive costs associated with on-premises deployment. With SaaS, there is no need to make large, up-front investments in hardware and software infrastructure and it shifts the burden for the ongoing management and maintenance of this infrastructure to the vendor.

On-Demand Usage

With SaaS, end-user companies can gain instant access to the software and features they need and they can scale up (or down) their use of the software as their needs change over time.


The SaaS model typically offers a higher level of security than most end-users can achieve on their own since the vendor can spread the costs of the security technology across their entire client base.

Feature Updates

SaaS delivery helps to ensure that end-users have access to state-of-the-art software features as the vendor takes full responsibility to ensure that the application feature set is current. A vendor’s failure to do so would put them in jeopardy of losing their client base.

The Benefits of SaaS for Resellers

For reseller organizations, the SaaS model allows them to offer all the above benefits to their end-users by offering an application that the vendor has built and will mage for them. SaaS reseller organizations can go to market quickly with a ready offering, without having to make substantial capital investments. And because the vendor has responsibility for the ongoing management of the SaaS application, the reseller organization can focus its energies on sales and revenue generating activities.

The Reseller Opportunity in eLearning

eLearning refers to the use of electronic technologies (primarily, the Internet) to build and deliver learning content and courses. In recent years, as cloud-based technologies have continued to evolve, eLearning has emerged as the cornerstone for most corporate learning and training programs. According to the research organization Global Market Insights, the eLearning Market size is set to exceed $375 billion by the year 2026, making eLearning one of the most compelling opportunities for any SaaS reseller organization.

LMS Portals: An LMS SaaS Reseller Opportunity

LMS Portals offers our SaaS reseller partners a robust platform to sell eLearning management. Our SaaS-based, multi-tenant architecture allows you to launch a customized learning environment for each of your clients, on-demand. In addition, LMS Portals offers:

Customized Branding

Each portal you deploy can be customized with branding elements including logos, images, titles, favicons, and more.

User Onboarding

Each portal includes supporting tools to onboard users onto the portal and into the specific courses and learning paths that are specific to them.

Messaging and Collaboration

Embedded communication tools support the learning experience by offering student collaboration and messaging with their instructors.

Detailed Analytics

Track user engagement and success by monitoring detailed usage data. Leverage this data to expand and enhance your learning program over time.

Visit our Partner Program pages to learn more or contact us today to get started

for free!

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