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LMS Training Content: The Build vs. Buy Decision

LMS Training Content Build vs Buy

LMS content refers to the educational materials and resources that are hosted and delivered through a Learning Management System (LMS). An LMS is a software platform designed to facilitate the management, delivery, and tracking of various types of learning and training content.

LMS content can encompass a wide range of formats, including:

Text-based Content

This includes written documents, articles, ebooks, and presentations that convey information to learners.

Multimedia Content

Videos, audio recordings, animations, and interactive simulations that provide visual and auditory learning experiences.

Interactive Content

Quizzes, polls, surveys, and interactive exercises that engage learners and assess their understanding.

Assessments and Assignments

Formative and summative assessments, assignments, projects, and case studies that allow learners to apply their knowledge.

Webinars and Live Sessions

Live online sessions, webinars, and virtual classrooms that facilitate real-time interaction between instructors and learners.

Discussion Forums and Social Content

Online discussion boards, forums, and collaborative spaces that encourage peer-to-peer interaction and knowledge sharing.

Microlearning Modules

Bite-sized learning units designed to deliver focused content efficiently.

Synchronous and Asynchronous Content

Synchronous content requires learners and instructors to be present at the same time (live sessions), while asynchronous content can be accessed by learners at their own pace (recorded lectures, self-paced modules).

Reference Materials

Supplementary resources, links to external websites, articles, and books that deepen learners' understanding.

Guides and Tutorials

Step-by-step guides, tutorials, and walkthroughs that help learners navigate through the learning materials and platform features.

Personalized Content

Content that is tailored to individual learner needs and preferences based on their progress, interests, and learning history.

LMS content is organized and structured within the platform to create coherent learning experiences. It is typically managed by instructors, course designers, or administrators who curate, create, upload, and update the content to ensure its relevance and effectiveness in achieving learning objectives.

The goal of LMS content is to provide learners with a comprehensive and engaging learning journey that supports their educational and training goals.

LMS Training Content: The Build vs. Buy Decision

Deciding whether to build or buy LMS content depends on various factors, including your organization's resources, goals, timeline, and expertise. Let's explore the pros and cons of both approaches:

Building LMS Content:


  1. Customization: Building content allows you to tailor it to your specific learning objectives, audience, and branding.

  2. Flexibility: You have complete control over the content's design, structure, and interactivity.

  3. Unique Content: You can create content that addresses your organization's unique needs and challenges.

  4. Long-term Control: Once developed, you have ownership and control over updates and modifications.


  1. Time and Resources: Developing content from scratch can be time-consuming and require specialized skills and resources.

  2. Costs: Investment is needed for hiring instructional designers, subject matter experts, multimedia developers, and other professionals.

  3. Expertise: Creating high-quality content requires expertise in instructional design, multimedia development, and learning technologies.

Buying LMS Content:


  1. Time Savings: Pre-built content can be deployed more quickly than building from scratch.

  2. Cost Efficiency: Purchasing content may be more cost-effective than investing in content development resources.

  3. Quality Assurance: Established content providers often offer high-quality materials that have been tested and refined.

  4. Expertise: You can leverage the expertise of content providers who specialize in instructional design and e-learning.


  1. Lack of Customization: Pre-built content may not fully align with your organization's specific needs or branding.

  2. Limited Control: You might have limited control over updates, modifications, or the structure of the content.

  3. Generic Content: The content might not perfectly match your organization's unique requirements.

  4. Licensing Costs: There can be ongoing licensing fees associated with using third-party content.


  1. Content Needs: Assess whether your content needs are better served by custom content or if existing content can fulfill your requirements.

  2. Budget: Evaluate your budget for content creation or acquisition, factoring in costs for development, licensing, and ongoing maintenance.

  3. Timeframe: Determine your timeline for implementation. Building content may take longer, while buying content can speed up deployment.

  4. Expertise: Consider your organization's in-house expertise in content development and whether it aligns with your needs.

  5. Long-Term Strategy: Consider whether your organization's goals involve content expansion, updates, or modifications over time.

In many cases, a hybrid approach might be suitable, where you create some custom content while also supplementing with pre-built content to meet specific learning objectives efficiently.

Ultimately, the decision between building and buying LMS content should be based on a thorough evaluation of your organization's needs, resources, and goals.

LMS Content Strategies and Best Practices

Developing effective content strategies and following best practices is crucial for creating engaging and valuable experiences for learners in an LMS. Here are some strategies and best practices to consider:

1. Understand Your Audience:

Identify the demographics, learning preferences, and goals of your target audience.

Tailor content to different learner levels and backgrounds.

2. Clear Learning Objectives:

Define specific and measurable learning objectives for each piece of content.

Ensure alignment between learning objectives and assessment methods.

3. Diverse Content Formats:

Offer a variety of content formats such as text, videos, interactive simulations, quizzes, podcasts, and webinars.

Cater to different learning styles and preferences.

4. Sequenced Learning Paths:

Structure content into logical learning paths or modules to guide learners through a cohesive learning journey.

Present content in a progressive manner, building on previous knowledge.

5. Engaging Visuals and Multimedia:

Use high-quality images, videos, and graphics to enhance understanding and engagement.

Incorporate multimedia elements that support the learning objectives.

6. Interactivity and Engagement:

Include interactive elements like quizzes, polls, discussions, and simulations to keep learners engaged.

Encourage social learning through group activities and collaborative projects.

7. Personalization:

Use data analytics to understand learner progress and preferences, enabling content personalization.

Provide recommendations based on learner history and performance.

8. Bite-sized Learning:

Break down content into smaller, manageable chunks to prevent cognitive overload.

Microlearning modules can improve retention and accessibility.

9. Mobile Accessibility:

Ensure that your content is responsive and accessible on various devices, including smartphones and tablets.

Mobile-friendly content enables learning on the go.

10. Clear Navigation and User Interface:

Design an intuitive interface that makes it easy for learners to navigate through the LMS.

Use clear labels, menus, and navigation paths to help learners find content effortlessly.

11. Regular Updates and Maintenance:

Keep your content up-to-date to reflect the latest information and best practices.

Regularly review and refresh content to ensure its relevance and accuracy.

12. Assessment and Feedback:

Incorporate formative and summative assessments to measure learner understanding and progress.

Provide prompt feedback to reinforce learning and address misconceptions.

13. Social Learning Features:

Integrate discussion boards, forums, and collaborative spaces to foster peer-to-peer interaction.

Encourage learners to share insights, ask questions, and learn from each other.

14. Analytics and Insights:

Utilize LMS analytics to track learner performance, engagement, and content effectiveness.

Use data to refine your content strategy and make informed decisions.

15. Continuous Improvement:

Regularly evaluate the effectiveness of your content strategy using feedback and data.

Iterate and make improvements based on learner needs and outcomes.

By following these strategies and best practices, you can create a robust and engaging learning experience within your LMS, ultimately leading to better learner outcomes and satisfaction.

About LMS Portals

At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant learning management system that allows you to launch a dedicated training environment (a portal) for each of your unique audiences.

The system includes built-in, SCORM-compliant course authoring software that enables most anyone to build engaging courses quickly and easily.

We also offer a complete library of ready-made courses, covering most every aspect of corporate training and employee development.

If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system also supports Virtual Instructor-Led Training (VILT) and provides tools for social learning.

Together, these features make the LMS Portals platform the ideal solution to support both build and buy strategies in developing and sourcing your LMS training content.

Contact us today to get started or visit our Partner Program pages

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