Updated: Apr 25, 2021
Most sales manager own the responsibility of training their sales teams to help ensure the greatest possible revenue and company growth. To achieve this, most teams require effective and ongoing training in the critical skills required to be a high-performing sales rep. Traditional classroom-based training is no longer seen as the best option to teach and inspire sales teams. Instead, today’s sales managers are increasingly turning to eLearning and sales training games (aka, “gamification”) as a critical component of an effective program.
The Benefits Gamification in Sales Training
Since its introduction more than ten years ago, gamification has evolved to become a cornerstone approach for all types of corporate training needs, including sales training. Gamification has proven to offer the versatility and levels of user engagement that corporate training executives are looking for to meet the ever-increasing demands of employee training.
As in other areas of corporate training, gamification for sales training refers to an approach that utilizes gaming principles and components to achieve the desired learning outcome. Some of the benefits of gamification for sales training include:
Makes Training Interactive
Offering interactive training elements has proven to increase user engagement and comprehension when compared to traditional, classroom-based training.
Provides Instant Feedback
While classroom-based training typically has an inherent lag time between the learning activity and any feedback to the student, sales training games allow reps to gain instant feedback by showing them their results and how their performance compares to their colleagues.
Adds a Competitive Element
While creating training games has proven to be effective across all areas of corporate training, gamification is particularly powerful for sales organizations, given the competitive nature sales reps tend to have.
Creates an Opportunity for Recognition
Perhaps more than any other type of employee, sales reps tend to appreciate being recognized for any form of achievement. Creating fun competitions through the use of sales training games supports makes this possible.
eLearning for Sales Training Games
Today, the most common way sales managers are implementing sales training games is through the use of online learning, otherwise known as “eLearning”. eLearning refers to the use of electronic technologies (primarily the Internet) to build and deliver learning and training programs. Many eLearning technologies now include gamification to maximize user engagement and add an element of fun to their training programs.
LMS Portals for Sales Training Games
LMS Portals is a cloud-based, multi-tenant Learning Management System (LMS) that supports eLearning with gamification for sales training. Using LMS Portals, you can launch and manage multiple eLearning environments to create a unique learning experience for each of your audiences. And each portal you launch can have its own unique branding, user onboarding, collaboration tools, analytics, and more.