Almost every company that considers training platform technology does so to accomplish internal training of employees. But today, an increasing number of organizations are seeing the value in offering online training to their customers. Unfortunately, the platform you utilize for employee training may not be easily modified to support customer training. If your company is serious about achieving the benefits that can be derived from effective customer training, you will want to consider a platform that is engineered for this purpose.
The Benefits of Customer Training
The growth in customer training, particularly for B2B sales organizations, is driven by the benefits organizations can expect to see in offering these programs, including:
Fewer Support Issues
The most common use case in customer training is in providing instruction regarding the use of your company’s products and services. Effective training in this regard can help to minimize the number of requests to your customer service team and lead to significant cost savings.
Improved Customer Experience
Customers who have access to training tend to have a better experience with your products, services, and brand. This enhanced experience can lead to increased loyalty.
Training can provide a great way to introduce your customers to new and additional services your organization offers. This can lead to increased revenues through upsell and cross-sell opportunities.
In offering a customer training program, you can open up a new avenue to collect valuable feedback from your customers regarding your products and services. This is valuable data as you consider future offerings and the direction of your organization.
Because training enhances their experience with your brand, your customers are more likely to become advocates of your company and generate valuable word-of-mouth advertising.
Learning Management Systems as Customer Training Platforms
The foundational technology for most any type of online learning, including customer training, is a learning management system, or “LMS”. An LMS provides the infrastructure that is used to build, deliver, manage, and track an eLearning-based customer training program.
The growing demand for customer training has led some LMS vendors to ensure that their technology is well-suited for customer training.
The characteristics that can make an LMS an ideal customer training platform include:
With SaaS-based technology, the LMS vendor provides your organization with the features and capacity you will need to support your customer training program, typically on a subscription basis. And with a SaaS LMS, there is no need for your company to make a large, up-front investment in the software and hardware required to run an LMS on your own servers.
A multi-tenant LMS is a unique architecture that allows an administrator to launch and manage a dedicated customer training environment (portal) for each of your corporate clients. And some multi-tenant LMS vendors provides features to add your own branding or your customer’s branding elements to their training portal.
LMS Portals: A Customer Branded Training Platform
At LMS Portals, we provide our clients and partners with a SaaS-based, multi-tenant LMS that allows you to launch and manage a dedicated training portal for each of your corporate clients. Each portal you launch includes a powerful course development engine, along with robust supporting tools for user onboarding, learning path creation, group management, live remote training, certificate awarding, analytics, and more.