Most training programs in the corporate world are developed for internal employee training and development. The benefits of these types of programs are clearly understand and the majority of companies around the world now offer some type of training for their employees.
But increasingly, organizations are looking at the Extended Enterprise as they develop their training programs. Extended Enterprise training encompasses not just employee training, but includes external audiences, such as partners, suppliers, and customers. Customer training, in particular, has gained quite a bit of traction in recent years as more and more companies are seeing clear and measurable benefits in offering a formalized training program to their customers.
The Benefits of Customer Training
Customer training, particularly in technology-based industries, has become an increasingly popular endeavor. Effective customer training is most often designed around educating customers on how to best utilize your product or engage with your service to achieve desired outcomes.
Some of the specific benefits your company can expect from customer training include:
Increased Product Adoption
The core of many customer training programs is in providing instruction around all aspects of your products, including setup/ installation, getting started, effective use, getting support, and more. Effective product instruction can help your customers save time and get them up-and-running faster.
Decreased Support Needs
When measuring the return-on-investment (ROI) of a customer training program, one of the major factors is in considering that it will lessen the need for customer service and support.
Customers that have a good experience with your product and brand are likely to remain loyal and will be open to hearing about future product and service offerings from your company.
Increased Revenue Potential
Through training, your customers will gain a greater understanding of your company’s full line of offerings and how each of your products support each other, leading to increased upsell and cross-sell opportunities.
Increased Feedback Opportunities
Providing training opens up a new avenue of communication with your customers, through which you can collect their feedback regarding your product and service offerings. This feedback can be extremely valuable as your company determines the future direction of your offerings.
LMS Portals: An Online Customer Training Platform
At LMS Portals, we provide our clients and partners with a cloud-based, multi-tenant learning management system (LMS) that allows an administrator to launch and manage a dedicated, customized online training environment (portal) for each of your unique training audiences. Each portal you launch includes a powerful course development engine and robust supporting tools for user onboarding, learning path creation, group management, live remote training, analytics, and more.